A premier publisher’s new brand presence
How do you create a unified presence for a premiere publisher of more than twenty brands? Working closely with internal teams, we made a real-time hub for everything Condé Nast does.
We set the foundation with a content and brand strategy that made Condé Nast the focus, while unifying its magazines, including recent Fairchild acquisitions, and appealing to both advertisers and consumers alike.
From there, we moved onto design and development. We introduced a streamlined navigation, set up a newsfeed, and brought existing content into the new format. To support regular updates, we built a customized content management system. Working closely with internal teams and leadership at Condé Nast, we were able to ensure that the site and infrastructure would serve everyone’s needs.
The new CondeNast.com provokes, inspires, drives conversation, and shifts the status quo as only the publisher of Vanity Fair, Vogue, The New Yorker, GQ, and Wired can. It is as dynamic and exciting as the content industry it’s part of. We were honored to have played a leading role in making it happen.
Developed content and brand strategy, user experience and design, and a customized content management system
A robust digital brand presence that unifies diverse brands, reaches multiple audiences, and supports real-time updates; monthly views increased by 166.67%