Grolsch

A truly engaging fan experience

How can a campaign site build awareness and engagement at the same time? For Grolsch’s Quest for the Perfect Pop campaign, Your Majesty partnered to create a user experience that fans still want to be a part of.

Isobar Netherlands invited Your Majesty to join them, filmmakers Caviar, and machine-builders HeyHeyHey, in creating a campaign site, telling the story of three characters, each with a fascination for the swing top bottle.

Working from Isobar’s concepts, Your Majesty designed an elegant and efficient user experience that compelled fans to explore all of the content, play with a series of mini-games, and then share their own stories.

By telling interesting stories in an engaging way, Quest for the Perfect Pop was able to attract tens of thousands of fans to the site, even after the campaign was over. Both FWA and Awwwards named it Site of the Day.

Project

Grolsch Quest for the Perfect Pop campaign site

Collaborators

Isobar, Caviar, and HeyHeyHey

Services

Designed user experience; created 3D animations; developed and produced site

Results

15,000 unique visits during the campaign and more than 22,500 additional since; named site of the day by FWA and Awwwards

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