Reintroducing a key tech media publisher
How do you showcase the Ad services of a parent company to a portfolio of leading digital content and commerce brands? We completed a 360º overhaul of the Purch brand and website, to better promote the services and brands Purch operates and owns.
Purch had a new company name and wanted to bring this redefining moment in the company’s 11 year history to market. They seized this as an opportunity to engage a complete visual rebrand and create a new website as part of this evolution. Your Majesty was chosen to solve for this global task.
We began with a comprehensive rebranding of their logotype, brand messaging, style guides and associated collateral.
On a parallel track, we initiated an in depth strategic content re-positioning and platform design. This process included rapid prototypes to guide and inform our recommended design and technology approaches for the new platform.
Featured strategic components of our overall build include:
I. Showcasing of Ad Experiences and use cases: a key product the company sells
II. Distillation of Packages: a suite of customizable tech reach programs
III. Brand portfolio visibility & reach: highlighting Purch company holdings & services
IV. Media kit: an interactive sales kit teams can utilize in the field
V. News section: a method for Purch to communicate the impact of their mission
Additionally, we designed a customized Wordpress CMS to allow for seamless content management and content organization, including a detailed ‘how to’ handbook to support the Purch family of content editors and authors.
TechMedia Network rebrands as Purch, nears $100M in revenue - Venture Beat, April 2014
Purch Brand & Website Redesign
Studio LLC (development), Jenn Shreve (copywriting)
Brand redesign, responsive website design, content strategy, brand messaging, custom Wordpress integration