Victoria’s Secret

Sale-enhancing design

How do you make one of North America’s most popular e-commerce destinations even hotter? Your Majesty gave Victoria’s Secret a makeover.

Working closely with the marketing and product teams at Victoria’s Secret, Your Majesty developed a new strategy, design, and user experience for its homepage. We redefined the site’s information structure and refined its use of large-scale photography, color, and type. We also provided new ways for customers to view products up close, and improved the purchase path to make the site more conversion friendly.

The new homepage not only looks great thanks to its best-in-class user experience and design, but it also contributed to a 4% increase in total sales, in spite of launching during a recession (2011).

Project

Victoria’s Secret homepage

Services

Developed strategy, design, and user experience for homepage makeover

Results

A more current-looking, usable homepage that’s increased sales

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