How do you use social media to connect with a sophisticated audience? Create an experience that builds anticipation with an elegant narrative.
David Yurman approached Your Majesty to create a social media experience for their Beauty in Contrast and Willow Collection campaigns.
Referencing the campaign themes and imagery, we developed an overarching social strategy and phased content distribution calendar, and designed skins for all of David Yurman's social channels including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.
Our close collaboration with David Yurman introduced fans to the new collections by building anticipation with engaging, elegant stories.
David Yurman social strategy & content creation
Developed social strategy to support the campaigns; created content and designs for Facebook, Twitter, Instagram, and YouTube
Two sophisticated social media campaign toolkits that provided support and generated excitement for the new collections