AI Masterclass

— A hands-on day that gets your team building with AI.

One day, your team’s real work, and working AI agents by five o’clock.

The AI Masterclass is an on-site training day for marketing, brand, product and operations teams. We skip the history lesson. Your team lists the tasks that eat their week, picks the ones worth automating, and builds them in small groups, with us at the table.

Everyone leaves with one agent that works and a plan for the next two.

Book a masterclass →

The masterclass was a pivotal experience for our team, providing a full view of AI’s impact and practical potential.

Virginia Yanquilevich, CEO, Dopper

Virginia Yanquilevich

CEO, Dopper

At a glance

For

  • Marketing
  • Brand
  • Product
  • Operations teams

Where

  • On-site at your office

Group size

  • Up to 8 per session
  • Bigger groups on request

Teams we’ve trained

  • INDITEX
  • adidas
  • Dyson
  • Nike
  • Armada Music
  • Dopper
  • Volkshotel
  • Accessiway

Two formats

  1. 01Full day · €3,750 excl. VAT

    Build day

    Hands-on from nine to five. Your team maps its own tasks, ranks them by impact and effort, and builds working agents in small groups. Includes a pre-session survey, a tool and licence check, and a check-in 30 days later.

  2. 02Half day · €2,000 excl. VAT

    Intro session

    A guided tour of what AI can do for your team today: live demos of tools for text, image, video and audio, prompting that holds up in daily work, and where AI saves time versus where it creates more review work. A good start for teams new to these tools.

The masterclass made AI accessible and sparked interest across departments on how to apply it.

Jorik van Mechelen, Head of Marketing, Volkshotel

Jorik van Mechelen

Head of Marketing, Volkshotel

How the build day runs

  1. 01Before

    Survey and setup

    A short survey on each person’s skills and daily tasks, and a check of which tools and licences your team can use on the day.

  2. 02Morning

    Map the work

    Everyone lists the tasks that take up their week. Together we score them on impact and effort and pick the ones worth building.

  3. 03Afternoon

    Build in small groups

    Groups of two or three build an agent or workflow on their own tasks, with one of us at every table.

  4. 04End of day

    Demo and reflect

    Each group shows what they built, what broke, and what it needs before it can run every day.

  5. 0530 days later

    Check-in

    We look at what’s in use, unblock what got stuck and agree on the next builds.

What one team built in a day

Accessiway, a digital accessibility company, already used Claude every day. They didn’t want the basics; they wanted agents that run. By five o’clock their groups had built a customer-feedback report, a HubSpot dashboard, a voice skill, an event orchestrator, an accessibility-statement scraper and a tailored nurture workflow, most of them good enough to keep improving the next week.

What slowed them down was access: data, permissions and sign-off. That’s why we check tools and licences before the day, not on it.

Honestly, it’s been one of the most useful sessions we’ve had.

Rebecca Pakin, Head of Product Marketing, Accessiway

Rebecca Pakin

Head of Product Marketing, Accessiway

Instructors Kasper Kuijpers and Georgios Athanassiadis presenting on stage

Meet your (human) instructors: Kasper Kuijpers and Georgios Athanassiadis.

Book a masterclass

Tell us about your team and what you’d like to automate. We’ll suggest a format and a date.

Get in touch

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