Georgios Athanassiadis nominated for the DigitalAgency100 for the second year running

The DigitalAgency100 is one of 8 lists Marketing Report publishes each year as part of the M100. It names the 100 most influential people working at digital agencies in the Netherlands.

There’s no jury. MediaTest, a research agency, asks thousands of people in the industry who they think carries the most weight. The final list will be announced at the M100 Event on Tuesday 1 December at the Stadsschouwburg Utrecht.

See all DigitalAgency100 2027 nominees

Where creativity meets AI#

Georgios has spent 20+ years building digital-native brands and products, steering brand, strategy, design and development for Google, Samsung, Tommy Hilfiger and Spotify. Today he works with brands like Philips, Porsche, Marriott Hotels and Sotheby’s.

Lately most of his thinking goes to one question: what happens to brand work when AI can produce almost anything in seconds? His answer so far is that making things got cheap, and judgement didn’t. Knowing what a brand should make, and what it should leave alone, matters more now.

That’s also why Your Majesty became part of Infinum. Brand, experience and marketing now sit under one roof with enterprise engineering, AI and cybersecurity, so the idea and the system that runs it get built by the same team.

Follow along#

Georgios hosts DELIVERED, the podcast where industry leaders talk about what it takes to make great work happen. He also co-writes 10 Things, a newsletter with 5,000+ readers and 350+ editions, and posts about branding, digital strategy and AI on LinkedIn.

Your Majesty is a brand innovation studio in Amsterdam, part of Infinum.