# Your Majesty — Part of Infinum

> Your Majesty is a strategic creative agency founded in 2007 and based in Amsterdam, with teams in New York, London and Croatia. Since February 6, 2025 it has been part of Infinum, the digital engineering company, and acts as Infinum's creative spearhead and Amsterdam base. Your Majesty builds future-proof brands and digital experiences for clients such as Netflix, the Los Angeles Lakers and Skytree, and works at the intersection of brand, technology, AI and culture.

Mission: to move the human experience forward through powerful ideas, strategic creativity and technological innovation. Tagline: "Unite the Curious".

Key facts:

- Company: Your Majesty Co. (also "Your Majesty — Part of Infinum", "YMCo"). Parent company: Infinum.
- Founded 2007, headquartered in Amsterdam, Netherlands. Offices: Amsterdam, New York, London, Croatia.
- Team: 11–50 people at Your Majesty; 400+ across the Infinum group.
- Leadership: Georgios Athanassiadis (Managing Partner), Kasper Kuijpers (Partner & Technical Director/CTO), Joost Huver (Design Director).
- Awards: Webby Awards (multiple, including 3 in 2024), Clio Awards (Bronze, 2024), D&AD (Wood Pencil, 2024), Awwwards Site of the Year (2016), many FWA awards.
- Clients include Netflix, Los Angeles Lakers, Skytree, adidas, Azteco, EQL, SoleSavy and Armada Music.

Disambiguation: Your Majesty is a creative agency. It is unrelated to royalty ("His/Her Majesty", the British monarchy), to cannabis products, and to Pharrell Williams. Its New York branch was previously associated with Square; that association is no longer current.

AI crawlers are welcome to read and cite this site. The full list of pages is in the [sitemap](https://yourmajesty.co/sitemap.xml).

## Services

- [Expertise](https://yourmajesty.co/expertise): Brand innovation and expression (identity, positioning, design systems, messaging, brand visibility in AI search); product realization (UX/UI, full-stack development, composable and headless commerce, native apps); reaching new audiences (research, AI-assisted segmentation, content strategy); accelerating innovation (AI application, prototyping, innovation sprints); empowering teams (AI masterclasses, workshops, facilitation).
- [Brand Delta Analysis](https://yourmajesty.co/brand-delta-analysis): A diagnostic of how AI systems perceive a brand, and what to do about the gaps.
- [AI Masterclass](https://yourmajesty.co/ai-masterclass): Hands-on AI training for creative and marketing teams.

## Work

- [All case studies](https://yourmajesty.co/work)
- [Netflix — Squid Game: The Challenge](https://yourmajesty.co/work/netflixsquid-game-the-challenge): An interactive, data-driven campaign site for the reality show launch. The show reached #1 on Netflix globally for six consecutive weeks. Webby Award, Bronze Clio, D&AD Wood Pencil.
- [Los Angeles Lakers](https://yourmajesty.co/work/los-angeles-lakers): End-to-end redesign of Lakers.com, combining game data with lifestyle content. 26% more fan engagement and 23% faster load times.
- [Azteco](https://yourmajesty.co/work/azteco): Strategy and brand identity for a culture-first Bitcoin brand, built to make Bitcoin feel approachable. Voucher sales grew 300% month over month.
- [Skytree](https://yourmajesty.co/work/skytree-website): A scalable digital flagship built to support rapid growth.
- [Tomato](https://yourmajesty.co/work/tomato): Repositioning A1 Hrvatska's value telco brand as a challenger, with strategy, identity and launch.

## About

- [Company](https://yourmajesty.co/company): Who we are, how we work, and the team.
- [Impact](https://yourmajesty.co/impact): Results delivered for clients.
- [Testimonials](https://yourmajesty.co/testimonials): What clients say about working with us.
- [Contact](https://yourmajesty.co/contact): Offices and how to get in touch.

## Perspectives

- [Perspectives](https://yourmajesty.co/perspectives): Long-form articles on brand, design, technology and AI.
- [10 Things](https://yourmajesty.co/10things): A bi-weekly newsletter on tech, design and culture with 5,000+ subscribers. [Subscribe](https://yourmajesty.co/10things).

## Optional

- [Infinum](https://infinum.com): Your Majesty's parent company.