Supporting hyped releases such as “Nike x Tiffany Air Force 1 1837”, EQL is the commerce platform that helps launch some of the world’s most in-demand products.

We’re delighted to be part of EQL’s ongoing branding transformation, developing passion-fueled experiences for brands and fans of culture.

One thing EQL’s clients have in common is that they care about culture and community; their fans are insanely passionate, and their products are immensely in-demand. The new brand and its visual identify reflects exactly that.

“In updating EQL’s brand, we wanted to show the joy that comes from these passionate communities we now support” explains Mitchell Holder, VP Marketing, “We wanted to harness that through color, photography, font, and illustration. We also wanted to take a backseat to better showcase the brands and products we work with— the true heroes in our story.”

Read more about the thoughts that went into the brand refresh over on EQL’s latest article.