Sheldon is a self-taught interactive art director who joins Amsterdam as Art Director from sunny Durban, South Africa where he was born and raised. He comes from Cape Town where he has spent the last 6 years creating interactive experiences, and launching services and products for established global brands and startups.
His work sits at the intersection of design, technology, and strategy, bringing these disciplines together to solve a wide range of problems. He loves learning and experimenting, exploring new technologies, tools and disciplines to further evolve his craft.
Sheldon is also passionate about music, studying it in his teens and playing drums since age 4 as well as travelling and the outdoors, broadening his perspective through meeting new people and experiencing new things. Other interests include skateboarding, going for a long run, cooking and fun.