Insights from MET AMS, motion in design and the importance of doing nothing

Takeaways included:

Start with your brand’s vision , then consider which technology fits

Stay true to your authentic brand , don’t just copy/paste what others are doing for the sake of a trend

AI is great for unique concepts , however, human input is essential for digital content curation and craftsmanship

Empower your teams by giving those who are interested in emerging tech the time, tools and budget to work things out

Create content efficiencies , where relevant, use AI tools to balance content quantity with quality

Seek external advice , as the quantity of tech developments is overwhelming, experts can help you distil what’s relevant to you

We’d love to hear what trends you’re seeing in this space!