Scale, Sovereignty & the Vibes We Choose & SPECIAL INVITE!

This week in 10 Things, we’re looking at how systems scale, who owns them, and what happens when AI starts to remix branding, communities, and even identity.

But before we dive in—we’ve got something special to share. 🥂

It's been a while since our last gathering, but now it's time again and we'd love to see ya'll in person. As we navigate this evolving landscape, we’ve collected a few insights we’re excited to exchange with you.

So join us at Your Majesty’s Castle of Curiosity for an evening of ideas, creativity, and connection.

Hope to see you there,

Your Majesty

Leadership in the Age of AI - AI tools are everywhere, so what does leadership look like when the ground keeps shifting? We will be exploring the skills that will matter more than ever.

The Brand Delta Analysis - Kasper shares his latest dive in the world of AI search and what it reveals about how machines perceive your brand. This will be a talk on brand narrative and how teams can reassert control in the age of algorithms.

AI in the Creative Process: Case Study - We open up the kitchen and share where AI created value, where it caused friction, and what it taught us in our most recent work.

Drinks & Conversation - Food, drinks, and good company to wrap up the evening

The details:

📅 Wednesday, October 29th, 2025 • 17:00–21:00

📍 Your Majesty — Koivistokade 78b, 1013 BB Amsterdam

👯‍♀️ Bring a guest if you like

🎥 Please note: the event will be photographed and may be filmed