Airbnb
Introducing a brand new guest experience.
Challenge
Ahead of its Plus offering launch, Airbnb tapped Your Majesty with the question of how to differentiate Plus (and Luxe) listings from the standard Airbnb listings consumers were already familiar with.Solution
To convey the integrity and uniqueness of each Plus host, we created a content format featuring a series of short, personal interviews. This was supported by a framework, containing guidelines for UX, creative, and content, that enabled the internal teams to produce the final touchpoints quickly and easily.Outcomes
Airbnb made a splash with its announcement of Airbnb Plus and Luxe, with a distinct four- and five-star online appearance and digital customer experience.- Digital Strategy
- Experience Strategy
- UX Design
- Visual Design
- Creative Direction
- Content Strategy
- Content Production
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When Airbnb introduced Airbnb Plus, a new tier of verified, high-quality homes, it needed a strong market entry with a distinct and cohesive creative direction across digital, photography and video.
We led the strategic and creative foundation for Airbnb Plus and Luxe, defining its communication, experience and visual identity. We also led UI/UX design and the direction of motion, photography and animation, so every touchpoint felt like one seamless, premium brand experience.
The result was a refined brand presence that shaped the launch of Airbnb Plus. Our work influenced its website design, storytelling and marketing content, positioning Plus as a standout premium offering.
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