Munro Tailoring believes in custom, one-of-a-kind garments made exclusively for businesses and their customers. Your Majesty helped research, envision, and prototype a bespoke made-to-measure (“M2M”) shopping experience.
The future of M2M shopping is “phygital”
From conducting an ethnographic study, interviewing users and salespeople, we learned that the magic of the M2M shopping experience is the end-to-end personal touch.
Based on this insight, we developed a cross-platform digital experience. Through a 3D apparel configurator, customers learn about M2M apparel and create their digital look.
In stores, customers can use a tablet to pick up where they left off online, see physical samples in-situ by adding the sample IDs to their look and finalize the purchase.
An inviting, non-intimidating experience with made to measure
Due to inconsistent labeling and approaches to creating “personalized” apparel, made-to-measure apparel is often misconstrued as tedious and intimidating to most customers.
Our design centers around making things simple. The onboarding helps customers narrow down their choices in three steps. Learning familiar UX patterns, we make curating an M2M personal look as easy as applying Instagram filters.
A tangible roadmap to roll-out and scale
To equip Munro Tailoring with everything they need to roll out this experience independently, we provided a suite of actionable and ready-to-deploy artifacts, including:
- Research and insights database
- Customer experience map
- Clickable prototype for the entire experience
- Technical prototype of the 3D configurator
- 3D asset production pipeline documentation
- Resources and budget plan
- Product roadmap and release plan
Looking for a new sparring partner?
Write us on firstname.lastname@example.org for an online get-together where we start applying the upgrade of your digital touch-points.
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