Cabiner

From kickstarter to influencer dream, with a brand yearning for nature.

Background

Cabiner is a Dutch company offering off-the-grid trekking experiences to sustainably designed cabins. After a successful pilot and crowdfunding campaign, they were ready to scale. The first step: a brand that could inspire people to put their phones down, step into nature, and embrace a slower rhythm of life.

Challenge

How do you create a brand that feels both adventurous and restrained, that stands apart without feeling commercial? Cabiner needed an identity that balanced credibility with soul, one that could support ambitious growth while staying true to its ethos of simplicity, calmness, and sustainability.

Solution: A Minimum Lovable Identity

We assembled a nimble team to work shoulder-to-shoulder with Cabiner’s founders, embedded in our studio for daily creative sessions. This set-up allowed rapid iteration, fast feedback, and a shared sense of ownership.