Next Voice
Giving thousands of young people the tools to engage in social advocacy.
Challenge
Today’s socially conscious teens are eager to make an impact, yet they often feel overwhelmed—and unheard—amid the noise of countless online voices. Without a clear, trusted way to explore social issues, build advocacy skills, and take meaningful action, many young people struggle to turn their passion into real-world change.Solution
On behalf of American Student Assistance® (ASA), Your Majesty partnered with Devito/Verdi and a US national network of 60+ teen advisors to co-create Next Voice. This vibrant, user-driven platform guides Gen Z through three experience pillars—Explore Voices of Change, Engage with Skills for Change, and Act with Tools for Change—blending peer perspectives, interactive learning modules, and advocacy templates into a seamless journey from awareness to action.
Outcomes
Validated by thousands of teens nationwide, Next Voice empowers young advocates to discover diverse viewpoints on critical issues—from climate and mental health to racial justice—through dynamic storytelling and data; to build essential advocacy skills via seven modular, interactive learning experiences; and to mobilize instantly with decision trees, petition templates, and speaking guides that amplify individual voices into collective impact.- Brand Strategy
- Visual Identity
- Product & UX Strategy
- Websites & Platforms
- Content & Asset Production
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Today’s socially aware youth often feel unheard amid the overwhelming information landscape.
American Student Assistance® (ASA), a group of Gen Z students, Creative Agency Devito/Verdi, and Data Firm Alliants, collaborated with Your Majesty to develop Next Voice.
Co-created with 60+ teen advisors nationwide and validated by thousands, ASA’s Next Voice is an online tool empowering US teens to understand diverse perspectives, learn how to engage, and access tools for active social advocacy.
These main objectives constitute the product’s three main experience pillars:
- Explore Voices of Change
- Engage with Skills for Change
- Act with Tools for Change
Turning voice into voices
Based on our research, we discovered that most teens initiate their advocacy journey through personal experiences that impact them. Simultaneously, they become effective advocates by understanding the systemic conditions behind social issues. Next Voice's identity and product concept are built on this dual foundation.
Next Voice's visual identity is vibrant, with statement-like typography capturing the platform's essence. The custom font allows diverse yet cohesive expression.
The illustrations approach serious social issues with optimism, while data styling adopts a more abstract representation. Dynamic dots convey movement and expression on hot topics.
Embracing the duality of advocacy, Next Voice's product experience revolves around users toggling between micro (Voices) and macro (Data) exploration modes.
Explore Voices of Change
The Explore section empowers teens to discover what others their age are saying about issues like climate change, life after high school, mental health, racial justice, LGBTQIA+ rights, and gender equality.
Enriched with social data, Explore provides users with a dynamic data view of discussions around key social issues. This data is further dimensionalized through sentiment, emotion, keyword, and geographical analysis to enhance user understanding.
Engage with Skills for Change
The Engage section equips teens with the knowledge and skills to become better advocates. Through conversations with teens and close collaboration with subject matter experts, this section offers users a series of interactive learning experiences that make learning both enjoyable and actionable.
The product consists of seven interactive modules that can be mixed and matched to create the appropriate learning experience.
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Act with Tools for Change
With interactive decision trees in place, teens can quickly find tailored recommendations on how to get started with advocacy. Centralizing key advocacy templates for writing petitions, letters, op-eds, along with speaking tips, The Act section works as a launchpad for teen-initiated change.
About American Student Assistance®
ASA is a national nonprofit committed to helping students know themselves, know their options, and make informed decisions to achieve their education and career goals. ASA believes all students should have equitable access to career readiness learning, starting in middle school, so they can develop a plan for their future.
