Adding play to space with Dutch interior design.
Brand Transformation · Strategy ·Design · E-commerce
In 1968, POLSPOTTEN was born out of the worldly, intuitive, and free spirit of its founder.
Ever since, the teams behind the brand have continued to elevate the company into iconic status through creations that are imbued with humor, vibrancy, audacity, and an appreciation for traditional craft around the world.
Adding play to space
From interviewing employees, current and prospective customers, we learned that what makes POLSPOTTEN unique is the brand’s relentless pursuit of newness and fun.
In an interior market filled with performance-optimizing aesthetics, they have an opportunity to be a brand that dares to never meet expectations and be immersed in the act of having fun through and with their creations.
POLSPOTTEN is therefore positioned as a brand that plays and an interior company that adds play to space.
Modernizing an iconic mark
The old brand logo is made of two separate words “Pols’ Potten” which dates back to when the business was started in the back of Erik Pols’ car, selling pots.
As the brand along with its stencil-based logo becomes an international player with an ever-expanding product line, it was time for Pols’ Potten to evolve from its past and become an iconic name that can stand on its own.
Introducing the one-word logo POLSPOTTEN which takes inspiration from its stencil precursor while refining the thickness to evoke a new sense of elegance and improve legibility.
Mixing, matching, creating
With ‘Play’ at the core of POLSPOTTEN’s new expression, our visual identity introduces a design system that reflects the idea of mixing and matching basic shapes as well as vibrant colors into branded assets.
From 11 basic shapes and a wide range of colors, POLSPOTTEN teams can create an infinite amount of ‘Fused Shapes.’ These combined shapes can then be used as non-photographic assets for various touch-points such as Instagram posts, profiles, posters, and site animations.
A new era of play
At the commencement of the project, we were delighted to collaborate with POSPOTTEN leadership to present the new brand strategy and identity to the rest of the teams which both excited and united the team’s spirit.
Subsequently, we helped design and launch POLSPOTTEN’s new Salesforce Commerce Cloud powered website which coincides with their new collection’s launch; all conveying the play ethos and will always make POLSPOTTEN an interior design leader.
Outcomes & Services
- Brand identity strategy
- Visual identity
- Brand book
- Brand application guidelines
- Brand film
- E-commerce design
- Insight Mining & Synthesis
- Product vision & Proposition
- Brand Strategy
- Industry positioning
Creative & Design
- UI/UX Design
- Art Direction
- Creative Direction
- Visual Design
- Motion Design
- Brand Design
Data & Advanced Analytics
- Content & Analytics Audit
- Expert Reviews
- Qualitative User Research
- Read our article: Humans, machines & characters—A not-so-modern love story
- Check out our case studies for The Fabricant, ALTAVA GROUP and FILA.
- Read our essay: The Tale of Two Metaverses
Looking to innovate?
Ping us at email@example.com and discover how we can work together.