Adding play to space with Dutch interior design.


Brand Transformation · Strategy ·Design · E-commerce

POLSPOTTEN is on a mission to amplify and extend its fun and daring attitudes to homes and spaces worldwide.

In 1968, POLSPOTTEN was born out of the worldly, intuitive, and free spirit of its founder.

Ever since, the teams behind the brand have continued to elevate the company into iconic status through creations that are imbued with humor, vibrancy, audacity, and an appreciation for traditional craft around the world.

We were tasked with distilling the company’s design ethos into a single-minded brand proposition and executing its transformation. Therefore, our team carried out a series of brand and creative workshops at POLSPOTTEN HQ.

Adding play to space

From interviewing employees, current and prospective customers, we learned that what makes POLSPOTTEN unique is the brand’s relentless pursuit of newness and fun.

In an interior market filled with performance-optimizing aesthetics, they have an opportunity to be a brand that dares to never meet expectations and be immersed in the act of having fun through and with their creations.

POLSPOTTEN is therefore positioned as a brand that plays and an interior company that adds play to space.

Modernizing an iconic mark

The old brand logo is made of two separate words “Pols’ Potten” which dates back to when the business was started in the back of Erik Pols’ car, selling pots.

As the brand along with its stencil-based logo becomes an international player with an ever-expanding product line, it was time for Pols’ Potten to evolve from its past and become an iconic name that can stand on its own.

Introducing the one-word logo POLSPOTTEN which takes inspiration from its stencil precursor while refining the thickness to evoke a new sense of elegance and improve legibility.

Mixing, matching, creating

With ‘Play’ at the core of POLSPOTTEN’s new expression, our visual identity introduces a design system that reflects the idea of mixing and matching basic shapes as well as vibrant colors into branded assets.

While the primary color layer gives the brand its timelessness, the secondary and tertiary layers help create an expressive and playful world of POLSPOTTEN.

From 11 basic shapes and a wide range of colors, POLSPOTTEN teams can create an infinite amount of ‘Fused Shapes.’ These combined shapes can then be used as non-photographic assets for various touch-points such as Instagram posts, profiles, posters, and site animations.

A new era of play

At the commencement of the project, we were delighted to collaborate with POSPOTTEN leadership to present the new brand strategy and identity to the rest of the teams which both excited and united the team’s spirit.

Subsequently, we helped design and launch POLSPOTTEN’s new Salesforce Commerce Cloud powered website which coincides with their new collection’s launch; all conveying the play ethos and will always make POLSPOTTEN an interior design leader.

Container shapes are used to present photography. The basic shapes can be adjusted (stretched, scaled, or rotated) to either fit the content while adding an extra layer of fun.
The new POLSPOTTEN website breaks rigid structure of mainstream E-commerce templates and is filled with colors and micro-interactions that delight their fun-seeking visitors and clients.

Outcomes & Services

Project Outcomes
  • Brand identity strategy
  • Visual identity
  • Brand book
  • Brand application guidelines
  • Brand film
  • E-commerce design
  • Insight Mining & Synthesis
  • Product vision & Proposition
  • Brand Strategy
  • Industry positioning
Creative & Design
  • UI/UX Design
  • Art Direction
  • Creative Direction
  • Visual Design
  • Motion Design
  • Brand Design
  • Animation
Data & Advanced Analytics
  • Content & Analytics Audit
  • Expert Reviews
  • Qualitative User Research

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