RESPONSIBLE Clothing

Creating a fashion-tech brand for streetwear recommerce.

Challenge

Fashion-tech company RESPONSIBLE tackles the devastating effect fashion has on the planet, by powering re-commerce for streetwear brands and retailers. Founder and CEO Mark Dowds came to us for a brand identity that would help build trust and successfully raise the funding required to truly make an impact.

Solution

Protecting the planet from such a vast industry to many, seems unobtainable. RESPONSIBLE’s goal is to evoke a sense of accessible imagination. To encourage the belief that you can make a better world a reality, now and in the future. This vision became the strategy statement that informed the brand’s expression: Passing legacies through generations.

Outcome

The innate long-lasting brand strategy was translated into the logotype — the Generation Mark and supported by a custom font. We delivered the full brand identity, the visual identity and prototyped the company’s digital touch points. After we shipped the new identity, RESPONSIBLE furthered its investment rounds with over €5m in funding from Barclays.

BRAND EXPRESSION
Brand & Visual Identity
Strategy
Design
Website
App

Less than 7% of purchased clothes are sold for a second time. Often it’s too much hassle for brands to resell their second-hand products.

Fashion-tech company RESPONSIBLE tackles this by powering recommerce for streetwear brands and retailers.

To support a round of funding, Your Majesty created the brand identity, visual identity and prototyped the company’s digital touchpoints.

RESPONSIBLE Sans is a custom font, used throughout the visual identity.

Fueling the utopia everyone deserves

When it comes to protecting the planet against the industry, the task often gets brushed off as far-fetched and unobtainable. RESPONSIBLE’s brand defies this notion.

The brand’s goal is to evoke a sense of accessible imagination. A better world that everyone—within and beyond a lifetime—can make a reality.

This vision became the strategy statement that informed the brand’s expression:

Passing legacies through generations.

The innate long-lasting brand strategy was translated into the logotype—The Generation Mark.

Bringing it to life

After we shipped the new identity, RESPONSIBLE was equipped to further its investment rounds.

Our team also iterated through a series of design sprints to apply the new brand to products and marketing touchpoints.

Working with Your Majesty was nothing short of a delight. Our team was guided through some facilitated workshops that drew out the essence of who we are as a company. It was amazing to see how this was then interpreted into words and images to shape and communicate our brand.

Mark Dowds, Founder & CEO

Founder & CEO, RESPONSIBLE

Outcomes

€5.8m

Raised in funding round led by Barclays.

Brand expression, including brand & visual identity, marketing website design, digital design system UI-kit for eCommerce and mobile application.

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