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Samsung

Interactive installations fuelling strategic insights.

Challenge
Despite rapid market growth, many consumers still find the idea of "smart homes" difficult to get started with. In an effort to educate consumers, Samsung invited Your Majesty to create an interactive kiosk that could be tested as a communication platform in stores across the U.S.
Solution
An in-store experience that uses a mix of product content and illustrated videos to guide retail customers through three key acts, finally guiding the user to a sales representative.
Outcomes
The kiosks were installed in six retail locations and gathered engagement metrics to inform Samsung’s next steps in their communication strategy.
  • Strategy
  • Design
  • Development
  • Content
  • Experiential Environments

Together with their retail partners, Samsung continuously works to educate consumers on the benefits of connected products.

Testing new directions

Despite the rapid growth in the smart home market, a large portion of consumers still finds that "smart homes" is something difficult to get started with.

So as a part of a discovery project to validate different types of communication to consumers, Your Majesty was invited to create an interactive kiosk that could be tested in retail locations across the U.S.

The goal of the project was to link together four product categories; Home Entertainment, Home Appliances, Smart Home, and Mobile Computing, into one coherent and delightful experience.

Easy as 1..2..3..!

The solution was a retail experience that uses a mix of product content and illustrated videos to guide retail customers in three key acts.

The kiosk features a 16" touchscreen with a connected 55" QLED 4K TV. The unit was designed to be both freestanding or placed as an endcap in an aisle.

  1. Attract — By using eye-catching and bold statements the fixture commands attention in a busy store environment.
  1. Engage — Derived from the Samsung brand guidelines, we created a family of illustrated characters that star in eight animated shorts. Each short tells a story about how connected products can ease everyday life.
  1. Direct — On the Android-based touch screen, consumers can select a product category to explore, and trigger the corresponding animated shorts on the big screen. Upon video completion, the consumer is directed to continue exploring or to contact a sales representative for getting further guidance.

Rolled out to mine insights

The kiosks has been installed in six retail locations across North America and will gather engagement metrics to inform Samsung’s next steps in their communication strategy.