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| September 19 · Issue #364 · Explore previous issues |
| Hey , This cycle, the AI news took a turn for the doomier. In the wake of the Hugging Face incident, the pressure on decision-makers to ship AI safely is rising fast. Is this the moment it actually sticks? Fittingly, the links in this issue kept landing on the same theme: the machines going looking for new places to stand. A coffee shop. A chat window where you now configure your next car. A podcast trying to hold the hope and the dread at once. The best work we found this cycle still comes from human hands — illustrations, fonts, branding, built with tactile, IRL elements. Enjoy, 🛡️ Your Majesty |
 | 1. AI Takes a Doomer Turn The people building AI are now the ones warning us about it, and this asks what we do once the fear sets in. Read the piece → |
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 | 2. AI's Most Hopeful and Concerning Moment Yet The Center for Humane Technology's podcast makes the case that AI has never been more promising or more dangerous at the same time — and that the gap between the two is closing faster than our ability to choose which one wins. Listen to the episode → |
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 | 3. Saehan Parc Hands You a Pencil Saehan Parc draws quiet, generous worlds and wants them to hand you a pencil rather than just your applause. Read the piece → |
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 | 4. BMW Moves Its Showroom Into ChatGPT You can now build a BMW by chatting inside ChatGPT instead of on bmw.com — a real bet that people will shop for cars inside AI apps before they ever land on a brand's own site. Read the story → |
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 | 5. A New Kind of Creative Poverty Afra Wang reads our AI-flooded feeds through Joan Didion, and finds a strange new poverty in endless plenty. Read the essay → |
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 | 6. Uber Eats Turns Convenience Into a Feeling Uber Eats built a whole brand platform, Phew, around the relief of not cooking tonight — grounded in research on why people still feel guilty paying for convenience. Read the story → |
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 | 7. AI Companies Are Opening Actual Coffee Shops AI labs are quietly getting into the coffee business — a strange, very physical answer to a very digital hype cycle. Read the piece → |
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 | 8. A Font Cut Like a Mountain Pangram Pangram cuts a typeface like an alpine ridge, proving a font can carry the crisp air of a place. Read the story → |
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 | 9. Meta's Muse Wants to Be Your AI Agent Meta just launched Muse, its own AI agent — and the real question, per TechCrunch's own framing, isn't what it can do, it's whether anyone will trust it enough to use it. Read the piece → |
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 | 10. Tomato Goes From Cheap Telco to Challenger Brand We took A1's budget telco Tomato and gave it a whole new brand people actually notice — proof a low-cost provider doesn't have to look or feel cheap. (Yes, this one's ours. We're allowed to say so once in a while.) See the work → |
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"The hand is the cutting edge of the mind."
— Jacob Bronowski |
 10 Things is the only newsletter you need to get the best reads, listens, videos, and websites the internet offers. We share a rare blend of content related to strategy, design, technology, business, culture, and weird internet randomness every two weeks. It's brought to you by Your Majesty — Part of Infinum. Do you have feedback on how to make this newsletter better? Then hit reply and let us know. We read every email. Did someone forward you this email? Sign up for yourself. Don't miss out on weird and wonderful stuff we find online, please add to your address book or allow list. Want out of the loop? . |