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News
Perspectives
— Insights, opinions, news, and experiments from our people, clients, and collaborators.
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AcademyHow I built a morning brief that's designed for exactly one person: me
A step-by-step guide to building a personal morning brief with Claude’s scheduled tasks, designed around how your brain actually works.
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PodcastWhen great products become the baseline, brand becomes the moat
The head of content and design at Rituals on capturing mental availability, boardrooms’ Gen Z blind spot, and where a brand running AI campaigns draws its ethical line.
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PodcastCybersecurity at the NFL: Lessons from Kam Karaji
The NFL's director of cybersecurity and risk management on stadium security, shadow AI governance, insider risk, and the firearms concept that explains bad decisions under pressure.
10 Things
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Insights & OpinionsThe future of shopping is agentic
With Shopify and OpenAI bringing commerce into ChatGPT, discovery, decision, and purchase collapse into a single exchange of words.
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FoundationsHow We Charge: Clarity on Pricing and Value
A straightforward look at how Your Majesty prices its work, from fixed project fees to retainers and productized services.
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AcademyThe Zest Framework: A cheat sheet for Creative Leadership
A practical lens built from the studio floor to help navigate the shift from designing to directing through four dimensions: Zing, Empathy, Stretch and Taste.
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AcademyWhy we apply MACH Architecture to build future-proof digital experiences
Legacy platforms slow brands down. MACH architecture unlocks speed, flexibility, and scalability. Here’s why we apply it to build digital platforms that last.
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PodcastThe future of UX design: Adapting to AI agents and beyond GUIs
The senior director of product design at Decathlon on designing for AI agents as users, the shift from mobile-first to personalisation-first, and where brands go when agents skip the interface.
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NewsSkytree unveils new website to power the CO₂ transition
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PodcastWhy your next hire should be an AI agent
The CEO and co-founder of Daytona on what AI agents really are, the narrow tasks where they earn their keep, and why the next big software companies will be agent-native.
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NewsYour Majesty Joins Digital Engineering Powerhouse Infinum
Amsterdam’s award-winning agency joins Infinum, forming a 400-person global team to craft exceptional digital experiences at scale.
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Insights & OpinionsThe Anatomy of Hype
Insights for individuals and organizations seeking to understand the dynamics of hype, make informed decisions amidst the frenzy, and harness its potential for positive change.
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Insights & OpinionsState of Digital in Fashion 2024
Insights for brands who aspire to be at the forefront of culture, connecting authentically with their customers and maximising the value of technology.
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Insights & OpinionsBuilding a brand for the future: Capturing modern spirituality to celebrate the unusual
Capturing modern spirituality and non-conformity to celebrate the unusual.
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Insights & OpinionsLuxury In The Digital Age
Challenges and the subsequent opportunities for luxury brands, scaling in the digital age.
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Insights & OpinionsApple Vision Pro Review: High Hopes & Mixed Feelings
Our first impressions of the tech giant’s latest bet: Spatial Computing.
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Insights & OpinionsHindsight is 2023
Five research-led strategic pointers for brand strategists, marketers and designers.
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Insights & OpinionsGold Rush in the Uncanny Valley Part II: The Case for Creativity
An exploration into the evolving role of AI in art — challenges, curation and, discerning creativity.
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Insights & OpinionsThe Humorous, Absurd, Plural, and Defiant Story of Generation Z
A narration of the many lessons we can learn from Gen Z—the people, not the consumers.
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Insights & OpinionsCompliance as a Catalyst for Brand Building
CSR reporting will be mandated in the EU, for brands it’s an opportunity to leap ahead.
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Insights & OpinionsThe State of Digital in Fashion 2023
Insights and trends to help brands navigate the ever-evolving digital landscape.
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Insights & OpinionsTrick 1: The Mysterious Hat of Algorithm
Is algorithmic commerce flattening culture and removing human agency?
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Insights & OpinionsA Tale of Two Metaverses
A deep dive into the five entwined relationships embedded within the Metaverse.
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Insights & OpinionsHumans, machines, and characters: A not so modern love story
An exploration into our relationship with technology, its positive power and its potential to be abused.
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NewsA brand refresh for EQL
Modernizing the popular destination for celebrity and influencer info with a focus on speed and usability. Read more.
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Insights & OpinionseCommerce Tricks of Transformation - Part 1
An exploration into the five magic tricks through which we become enthralled by modern commerce.
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Insights & OpinionsTrick 5: The Vanishing Waste of eCommerce
How can we stop overconsumption if we’re not confronting our own waste?
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Insights & OpinionsTrick 4: The Next-Day Manifestation
An exploration into the pairing of manifesting ideology with labor-masking technology, like next-day delivery.
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Insights & OpinionsTrick 3: The Magician’s Assistant
Is the commerce ecosystem reducing creativity and community to pure monetization?
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Insights & OpinionsTrick 2: The Telepathic Trick of TeleCommerce
We investigate the financial rewards that come to those who broadcast, everything.
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Insights & OpinionsGold Rush in the Uncanny Valley Part I: It’s time to take AI Art Seriously
Exploring the role of AI in art, its evolution over the years and why now you should be taking it seriously.
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Insights & OpinionsAI and Creativity: is it the future?
Here's how you and your team can get started with AI today.
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Insights & OpinionsFive Strategic Prompts for Brands & Designers
A recap of five strategic themes we garnered during our research effort for fashion-tech clients.
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Insights & OpinionsFour considerations for creating better digital fashion experiences
Keep in mind these four things when designing digital experiences for real and virtual worlds.
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Insights & OpinionsThe metaverse needs the gaming industry
Why the success of today’s "metaverse" platforms lies in the skills of the big game studios.
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Insights & OpinionsThe State of Digital Fashion 2022
We outline the opportunities, potential limitations, and considerations of digital fashion’s future.
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A story from one intern to the next
Young professionals need internships, but they often come at a cost instead of an earning. This article tells you how it can bring you one step closer to figuring out what you want to do with your career and how it allows you to discover what you value most—including things beyond your professional life.
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Digital Fashion: A New Essential
Making fashion accessible in the digital-first world.
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How Your Majesty is staying together while working apart
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How Your Majesty runs remote strategy sessions with clients
We’ve had many successful experiences, arriving at valuable insights, through our beloved Virtual Jams.
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Why giving back to the next generation matters