Steel Armor, Sound Culture & The Quest for Taste

April 17th· Issue #353
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👋 Hey ,

It was wonderful to see so many of you at our Vibe Code hackathon event last week. We’re still buzzing from the energy in the room and we're sharing a few of our favorite captures to thank everyone who helped make it such a vibrant evening. 

This week, we’ve gathered a fresh set of insights ranging from the visceral weight of historical combat to the ethereal world of sound culture, alongside a glimpse into our most recent provocative work where we dared to "unf*ck" an entire industry.

Enjoy,

Your Majesty

 

1. The Armored League


A brutal full-contact sport where history meets heavy metal, with armored fighters using blunt medieval weapons.  If you are in NY, you should check out this "WTF" event.


Get your ticket here


2. The perfect magazine, just in time for the weekend


Hii Magazine offers a curated sanctuary for sound culture, perfect for a slow, deep dive into auditory art this weekend. 


Discover here

3. Redesigning the Record of Note


Creative Director Gail Bichler reveals how the New York Times Magazine navigated its first redesign in a decade to meet a shifting media landscape.


View here


4. A special one for the collectors


Matt Lee’s collection of over 750 Indian matchboxes proves that some of the most compelling storytelling happens on the smallest scales.


View more


5. Why AI Needs a Sense of Smell


While we rush toward digital intelligence, we often neglect the primal, olfactory data that defines the human experience.


Read more here


 

6. In case you want to travel back to the 80s


The Weather Channel takes us back in time with a localized, nostalgic forecast that feels like a digital time machine.


Ready to chill, click here


 

7. Teaching Tech vs. Cultivating Taste


A provocative look at why graphic design schools are functioning more like trade schools and less like the incubators of cultural instinct they should be.


Read more here


 

8. The Geometry of the Fitting Room


An investigation into the confusing, inconsistent world of women’s clothing sizes and the data behind why shopping feels like a guessing game.


Read more here


 

9. Reflections on the Vibe Code


A massive thank you to the creators who joined our hackathon last week; your ability to remix the future in real-time left us truly inspired. 


See the event pictures here


10. Unf*cking the Telco Industry


A snippet of our latest work with Tomato, where we helped a Croatian telco brand find its soul through a bold, transformative identity.


View Joost's linkedin post


 


“Taste is the only thing that cannot be learned”


— Chloé Sevigny


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