Issue #334

10 links · 2 min. read

This week’s 10 Things is all about how we feel - and how brands, tech, and creativity are tuning into that instinct. From the rise of vibe-driven marketing and the return of handwritten elegance, to AI-powered style discovery and a reimagining of UX itself, we’re tracking the subtle shifts shaping culture.

Enjoy, ⚔️ Your Majesty

  1. Taste Is the New Intelligence

    In a world drowning in content and noise, the ability to choose with precision, intention, and style might be the ultimate intellectual flex.

    Learn morewildbarethoughts.com (opens in a new tab)
  2. Hello AI, Goodbye UX (as We Know It)

    Constantine Gavrykov, Senior Director of Product Design at Decathlon, spoke to us about how to successfully navigate the radical shift in UX design.

    Learn moreinfinum.com (opens in a new tab)
  3. Nike’s New Era of Fearless Football

    With bold visuals and a ‘Scary Good’ spirit, Nike Football’s new brand identity is a love letter to risk, flair, and play without limits.

    See more hereabout.nike.com (opens in a new tab)
  4. Meet Doppl: Your AI-Powered Stylist

    Google’s new Labs experiment lets you try on outfits virtually using a digital avatar built from your own photo

    Discover herelabs.google (opens in a new tab)
  5. Why Writing by Hand Still Matters

    A beautiful exploration into handwriting in our hyper-digital age, and why the writing differences of each generation matter.

    See more herestraitstimes.com (opens in a new tab)
  6. Building Bluey’s World

    In this deep dive, art director Catriona Drummond reveals how they carefully and beautifully built the world of Bluey, the most beloved children’s show on earth.

    See more hereitsnicethat.com (opens in a new tab)
  7. Are We Lying to Young People?

    An unflinching look at the overly-optimistic advice we give younger generations and the need for a more honest, nuanced narrative.

    See more heremaalvika.substack.com (opens in a new tab)
  8. WTF is Vibe Marketing?

    Forget demographics. Vibe marketing is a feeling-first approach to branding that’s intuitive and emotional, and a new direction in brand-building.

    Learn more hereehandbook.com (opens in a new tab)
  9. An Illustrator’s AI Reckoning

    In this haunting visual essay in the NY Times, an illustrator confronts his fears and questions his relationship with art and the future of drawing for a living.

    See more herenytimes.com (opens in a new tab)
  10. The Future of Making

    A small 3D printer has set an all time record for the most money raised on Kickstarter, signalling a new era for creative expression.

    Learn more hereforbes.com (opens in a new tab)

“Creativity is intelligence having fun.”

— Albert Einstein

About 10 Things

Every other week the Your Majesty studio shares the ten best reads, listens, videos and websites we’ve found across design, technology and culture. Brought to you by Your Majesty, part of Infinum.