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| September 4 · Issue #363 · Explore previous issues |
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| Hey , This week keeps circling one question: what actually stays with people? Brands are swapping celebrity faces for real fans, an artist handed a year of his practice to an AI, and Google wants two people vibe-coding the same screen at once. Even our sense of time is bending under the weight of it all — which might explain why five minutes of stillness suddenly sounds appealing. Enjoy the mix, 🛡️ Your Majesty |
 | 1. When Products Become the Baseline, Brand Becomes the Moat Rituals' Head of Content & Design Amanda Gandolpho joins Delivered to make the case that features get copied overnight, but the memories a brand builds don't — and where she draws the line on AI in creative work. Watch, listen or read right here → |
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 | 2. Why Brands Are Quietly Dropping Celebrities Spotify built a campaign around an ordinary Geese fan instead of the band. Pepsi built one around Knicks fans instead of players — proof that in a fragmented culture, someone else's famous person means nothing to you. Read the piece → |
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 | 3. IKEA and Xbox Made a Furniture Line Together The Yxstaby collection turns gaming desks and storage into standard IKEA pieces — a genuinely unexpected collab, even if we were hoping for PlayStation. See the collection → |
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 | 4. Opinion Is the Moat Renato Valdes argues that once every product converges on the same AI-assisted feature set, the last real differentiator left is a point of view someone's actually willing to defend. Read the essay → |
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 | 5. An Artist Handed His Practice to an AI for a Year Kevin Esherick trained a model on his notes, his projects, his whole practice, then stepped back and let it make the art instead — and it's making more of it than he ever could. Read the story → |
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 | 6. Pieter Levels Built an Infinite AI TV Channel Infinite Slop generates a new scene every few seconds based on what people type in chat, stitching an endless, half-coherent story — 37,000 people watched on day one. Watch the channel → |
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7. Google's New Experiment Is Vibe-Coding, Together Play with Putty lets two people describe an app in plain language and watch it build live in the same room, like a shared doc for software. Try it out → |
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 | 8. An AI Model That Builds 3D Worlds From a Few Photos Fei-Fei Li's World Labs unveiled Atlas, which reconstructs and simulates 3D scenes from as few as two or three images, camera path included — early access only for now. Read the announcement → |
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 | 9. Why Time Feels Faster Than It Used To Noema traces why the 2020s scrambled everyone's sense of time, from Boomers to Zoomers — turns out the warping is real, backed by actual psychology. Read the piece → |
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 | 10. The Way — Meditation That Lasts a Lifetime Full disclosure: we built this one. Fresh redesign for The Way, done to make someone's first five minutes of meditation feel like an invitation. Visit the app → |
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"The struggle of man against power is the struggle of memory against forgetting."
— Milan Kundera |
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