Gothic Revival, Brand AI, and the Age of Agentic Everything
10 links · 2 min. read
10 Things is a rare blend of the ten best things online that inspired us, caught our attention or made us smile. Over a decade of human curation, 365 issues in, zero filler.
A big thank you to everyone who joined us at our Castle of Curiosity event this week. We shared bold ideas and officially launched Brand Delta - our new approach to helping brands reclaim their narrative in the age of AI. More on that very soon…
This week’s 10 Things is full of energy: from agentic commerce and post-gothic visuals, to the rise of “AI slop” and the unexpected vulgarity of the feed. It’s all about sense-making, myth-breaking, and narrative-building.
Let’s jump in. Your Majesty
The Future of Shopping Is Agentic
With the new Shopify & Paypal integrations into ChatGPT, we shared our thoughts on what this agentic commerce means on the future of shopping and the traditional funnel.
Read more hereYour MajestyCan AI Help Brands Build, Not Just Sell?
Tom Roach explores how AI might be more than a performance tool, and why the best brand builders of the future might be fluent in prompts and poetry.
Learn more heremarketingweek.com (opens in a new tab)The Gothic Isn’t Dead - It’s Just Rebranded
A great piece that looks at the resurrection of gothic imagery in contemporary design. This is gothic as aesthetic language, not costume.
Learn more hereitsnicethat.com (opens in a new tab)Why “One Source of Truth” Is a Lie
This article unpacks why brand identity can’t (and shouldn’t) be frozen in a single deck. The best brands are coherent, not static.
Learn more hereoffbrandkoto.substack.com (opens in a new tab)Invest in the Ecosystems
A thoughtful essay on why systems thinking is everything - especially when designing for sustainability, not just scale.
Learn more herenoemamag.com (opens in a new tab)The Vulgar Image and the Social Feed
Spike Art digs into the aesthetic of vulgarity - why we scroll toward excess, and how social platforms reward what once would’ve been considered “too much.”
Learn more herespikeartmagazine.com (opens in a new tab)A Typeface Engineered to Be Timeless
Jonathan Hoefler’s MK Hera is a masterclass in controlled evolution: flexible enough to shift across time and formats, but sharp enough to leave a mark.
Read more herejonathanhoefler.com (opens in a new tab)Paging Dr. Chatbot
This podcast explores how patients and doctors are turning to AI for help with diagnosing ailments and managing chronic issues. But should we trust it?
Read more hereopen.spotify.com (opens in a new tab)The Rise of AI Slop
The Atlantic breaks down how generative content, often bland, synthetic, and indistinguishable, is reshaping the internet in real time.
Read more heretheatlantic.com (opens in a new tab)Is AI Reversing Our Understanding of Intelligence?
Psychology Today explores the idea that AI doesn’t just replicate intelligence — it reframes it. When machines look smart, do we start thinking dumber?
Read more herepsychologytoday.com (opens in a new tab)
“The best way to predict the future is to invent it.”
About 10 Things
Every other week the Your Majesty studio shares the ten best reads, listens, videos and websites we’ve found across design, technology and culture. Brought to you by Your Majesty, part of Infinum.