Moats, Memory & Melting Clocks
10 links · 2 min. read
10 Things is a rare blend of the ten best things online that inspired us, caught our attention or made us smile. Over a decade of human curation, 365 issues in, zero filler.
This week keeps circling one question: what actually stays with people? Brands are swapping celebrity faces for real fans, an artist handed a year of his practice to an AI, and Google wants two people vibe-coding the same screen at once. Even our sense of time is bending under the weight of it all — which might explain why five minutes of stillness suddenly sounds appealing.
Enjoy the mix, 🛡️ Your Majesty
When Products Become the Baseline, Brand Becomes the Moat
Rituals' Head of Content & Design Amanda Gandolpho joins Delivered to make the case that features get copied overnight, but the memories a brand builds don't — and where she draws the line on AI in creative work.
Watch, listen or read right hereYour MajestyWhy Brands Are Quietly Dropping Celebrities
Spotify built a campaign around an ordinary Geese fan instead of the band. Pepsi built one around Knicks fans instead of players — proof that in a fragmented culture, someone else's famous person means nothing to you.
Read the piececreativeboom.com (opens in a new tab)IKEA and Xbox Made a Furniture Line Together
The Yxstaby collection turns gaming desks and storage into standard IKEA pieces — a genuinely unexpected collab, even if we were hoping for PlayStation.
See the collectionikea.com (opens in a new tab)Opinion Is the Moat
Renato Valdes argues that once every product converges on the same AI-assisted feature set, the last real differentiator left is a point of view someone's actually willing to defend.
Read the essayrenatovaldes.com (opens in a new tab)An Artist Handed His Practice to an AI for a Year
Kevin Esherick trained a model on his notes, his projects, his whole practice, then stepped back and let it make the art instead — and it's making more of it than he ever could.
Read the storysleek-mag.com (opens in a new tab)Pieter Levels Built an Infinite AI TV Channel
Infinite Slop generates a new scene every few seconds based on what people type in chat, stitching an endless, half-coherent story — 37,000 people watched on day one.
Watch the channelinfiniteslop.ai (opens in a new tab)Google's New Experiment Is Vibe-Coding, Together
Play with Putty lets two people describe an app in plain language and watch it build live in the same room, like a shared doc for software.
Try it outlabs.google (opens in a new tab)An AI Model That Builds 3D Worlds From a Few Photos
Fei-Fei Li's World Labs unveiled Atlas, which reconstructs and simulates 3D scenes from as few as two or three images, camera path included — early access only for now.
Read the announcementworldlabs.ai (opens in a new tab)Why Time Feels Faster Than It Used To
Noema traces why the 2020s scrambled everyone's sense of time, from Boomers to Zoomers — turns out the warping is real, backed by actual psychology.
Read the piecenoemamag.com (opens in a new tab)The Way — Meditation That Lasts a Lifetime
Full disclosure: we built this one. Fresh redesign for The Way, done to make someone's first five minutes of meditation feel like an invitation.
Visit the appthewayapp.com (opens in a new tab)
“The struggle of man against power is the struggle of memory against forgetting.”
About 10 Things
Every other week the Your Majesty studio shares the ten best reads, listens, videos and websites we’ve found across design, technology and culture. Brought to you by Your Majesty, part of Infinum.