The Sameness Machine, Brands With Nerve & Homes of the Future

10 links · 2 min. read

This issue kept circling one worry: AI is quietly sanding culture down to the same smooth surface.

Yet the designers using it every week are bending it to fit how they work, and a younger crowd is logging off for block parties and hidden-gem nights out. Add a café brand built like a game, an identity stitched from sign language and an olive oil with real nerve, and the hand still leaves a mark worth following.

Enjoy, 🛡️ Your Majesty

  1. The Era of Bleh

    As AI quietly writes more of our knowledge work, Aaron Horwath watches everything slide toward sameness.

    Read the essaynoemamag.com (opens in a new tab)
  2. Designers Are Building Their Own AI Tools

    906 designers in 60+ countries: 91% now use AI at least weekly, up from 54% a year ago. The bigger shift is that more of them are building their own tools to fit how they actually work.

    Read the reportstateofaidesign.com (opens in a new tab)
  3. A Play Café Brand Built Like a Game

    Mestiza built a Mexico City play café brand like a game, pitching its geometry at both kids and adults.

    Read the storyitsnicethat.com (opens in a new tab)
  4. MSCHF Twists Lexus Cars Into Sculptures

    MSCHF bends real Lexus cars into surreal, full-scale sculptures and parks them in New York for Armory Week.

    See the workdesignboom.com (opens in a new tab)
  5. The Reset to Real

    Eventbrite's first Social Study says 79% of 18-to-35s plan to go out more, and they want soft socializing, spontaneity and events found by word of mouth, not the perfect plan.

    Read the reporteventbrite.com (opens in a new tab)
  6. ITV's New Look, by Studio Kiln

    ITV's first big rebrand since ITVX, with Studio Kiln simplifying the system and pushing Spark Yellow forward.

    Read the storycreativeboom.com (opens in a new tab)
  7. An Identity That Speaks in Sign Language

    Templo builds DeafCity Hub's identity out of British Sign Language, creative code, and gestural motion capture.

    Read the storyitsnicethat.com (opens in a new tab)
  8. LACMA Revisits the Homes of the Future

    A LACMA show digs up the strange, hopeful homes architects once built for a future that never quite arrived.

    Read the piecedesignboom.com (opens in a new tab)
  9. An Olive Oil Brand With Nerve

    Derek&Eric skip the Tuscan clichés for Drzzl, an olive oil brand carrying real colour and a bit of nerve.

    See the workcreativeboom.com (opens in a new tab)
  10. A Morning Brief Built for One

    Enough people asked how our daily briefing agent works that we wrote up the whole setup, step by step. Steal it, then make it yours. (Yes, this one's ours.)

    Read the guideYour Majesty

“In order to be irreplaceable one must always be different.”

— Coco Chanel

About 10 Things

Every other week the Your Majesty studio shares the ten best reads, listens, videos and websites we’ve found across design, technology and culture. Brought to you by Your Majesty, part of Infinum.