This 10Things issue takes you from the cutting edge of SXSW 2025 to the ancient wisdom of Roman architecture. We’re exploring the internet’s new obsession with mystery (less posting, more intrigue), questioning why we keep treating AI like a person, and diving into the hidden forces shaping language models. Plus, we spotlight mesmerising river cartography, the paradox of medical benchmarks, and the debate over AI-generated art in the age of Miyazaki.
Enjoy, Your Majesty
We’re hosting our first event as part of Infinum to explore shifts in Accessibility and Cybersecurity in practice.
⚠️ Hear from our experts on today’s most pressing cybersecurity threats—and how to stay ahead of them.
💡 Get practical insights on designing for true inclusivity—beyond checklists and surface-level fixes.
🎙️ And I’ll be moderating the panel: Setting the record straight on accessibility and cybersecurity.
Expect honest questions, little fluff, good vibes, and takeaways you can pitch your boss the morning after.
🗓 Tuesday, April 8, 18:00 PM 📍 The Social Hub (B Corp™) Amsterdam City 🎟 Save your seat right here
1. SXSW 2025: the 10 trends that shaped this year’s festival
The Drum was on the ground at South by Southwest again this year, finding out what the future holds for marketing, media and tech. Here are their biggest takeaways.
2. The Coolest People Online Are Barely Posting at All
Oversharing is out, privacy is in. Digital minimalists are curating their online presence with intention — because in 2025, mystery is the ultimate flex.
3. Our human habit of anthropomorphizing everything
Should we be anthropomorphizing AI? Why do we speak to AI as if it's human? Do we want AI to act in a certain way? Do we want it to be more human? Or do we just assign it that trait anyway?
5. Hayao Miyazaki, Who Said AI Is ‘Insult to Life Itself,” Reduced to AI-Generated Meme by OpenAI
The internet is flooded with AI-generated images in the style of Studio Ghibli, whose founder said “I would never wish to incorporate this technology into my work at all.”
9. These old Roman buildings could unlock how to build in a warming world
The recycled buildings of Rome, long dismissed by architects, are getting a reappraisal as a model for how to reduce waste while creating something fresh.
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