 |
| July 11 · Issue #359 · Explore previous issues |
 |
| Hey , This is a week when type gets a new home, jazz puts on a new face, and AI picks up a camera. Koto’s new foundry and Ronnie Scott’s reanimated identity share the same logic — the most interesting brands move like performances, never quite settled, never quite the same. Tomislav Car argues AI hasn’t killed SaaS, it’s raised the bar; Higgsfield shows what clearing it looks like at 35 minutes a lesson. In between: IKEA arranges a kitchen into a World Cup flag, Paris lands on its quiet palette for the season, and Osaka turns scaffolding into the gallery wall. Enjoy, 🔤 Your Majesty |
 | 1. Koto Launches CCType Foundry Koto launches CCType — a foundry whose debut serif draws on early British metal type and cool Swiss modernist geometry. See the typeface → |
|
 | 2. AI Didn’t Kill SaaS, It Raised the Bar Tomislav Car argues AI hasn’t killed SaaS — it’s raised the bar so high that average products can no longer survive. Read the case → |
|
 | 3. IKEA Canada Builds 32 World Cup Flags from Homeware IKEA Canada built 32 World Cup flags entirely from homeware — towels, plates and KALLAX shelves arranged flag-perfect. See the flags → |
|
 | 4. How AI Will Change Us As AI companions proliferate, the goods that matter most may be those only shared human presence can still provide. Read the essay → |
|
 | 5. At Paris Fashion Week, A Definitive Look for Menswear Emerged From Dior to Celine, Paris Men’s FW settled on one quiet note: aspirational realism in olive, stone and faded navy. See the look → |
|
 | 6. Ronnie Scott’s New Identity Does a Typographic Dance Dan Cottrell’s new identity for Ronnie Scott’s treats type, image and colour like a jazz performance — always in motion. Watch it dance → |
|
 | 7. Higgsfield’s 35-Minute Guide to Ultra-Realistic AI Video with SEEDDANCE 2.0 Higgsfield’s 35-minute breakdown of SEEDDANCE 2.0 is the most practical guide yet to creating ultra-realistic AI video. Watch the guide → |
|
 | 8. The UIA World Congress of Architects 2026 Was ‘Purposefully Overwhelming’ 10,000 architects met in Barcelona to ask what buildings owe a warming planet — the answers were quietly unsettling. Step inside → |
|
 | 9. Osaka Art & Design 2026 Sculpts the City Osaka Art & Design 2026 converts streets and scaffolding into public art, treating the city itself as the gallery. Explore the city → |
|
 | 10. How Freitag Keeps Its Cool The Swiss brand made from truck tarps keeps creativity alive by refusing to plan its campaigns too far ahead. Keep cool → |
|
"The greatest obstacle to discovery is not ignorance — it is the illusion of knowledge."
— Daniel J. Boorstin |
 10 Things is the only newsletter you need to get the best reads, listens, videos, and websites the internet offers. We share a rare blend of content related to strategy, design, technology, business, culture, and weird internet randomness every two weeks. It’s brought to you by Your Majesty — Part of Infinum. Do you have feedback on how to make this newsletter better? Then hit reply and let us know. We read every email. Did someone forward you this email? Sign up for yourself. Don’t miss out on weird and wonderful stuff we find online, please add to your address book or allow list. Want out of the loop? . |