At Your Majesty, we often talk about the difference between speed and significance. This week’s 10 Things moves through that space: Attention isn’t something to capture anymore, it’s something people actively protect. From behavioural science to analogue rituals, dance as collective release, and essays questioning the future of science itself, these stories trace where human signal still breaks through the systems designed to smooth it out.
Happy New Year — We wish you all a wonderful 2026
Your Majesty
1. Cut-Through vs. Cut-Out
Most marketing thinking still assumes that attention is the primary bottleneck, as if audiences are passive recipients waiting to be interrupted, persuaded, or impressed by whatever appears in front of them.
An online marketplace is selling code modules that simulate the effects of cannabis, ketamine, cocaine, ayahuasca, and alcohol when they are uploaded to ChatGPT.
“The real problem is not whether machines think but whether men do.”
— B.F. Skinner
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