Your Majesty — 10 things
17 Feb 2023 · Issue #275

Hey ,

A nice variety of content this week, from big bold Super Bowl adverts through to the possibility of falling for your AI chat bot. Yes we have opinions on both and we imagine you do too… 

Plus if you scroll number 10 you’ll find five strategic prompts from the YM team - great insights to help inform your digital decisions throughout 2023. 

Until next time, 


⚔️ Your Majesty

 

1. TikTok’s De-Influencers Tell You What Not to Buy


Authenticity is prevailing once again as influencers are flipping their role online. Now they’re de-influencing, telling you what NOT to buy.
 

Read the article

 

2. The Strangely Beautiful Experience of Google Reviews

A chaotic yet wildly entertaining experience of people’s thoughts - the good, the bad and the ugly. 
 

Read the article

 

3. Whatever happened to the metaverse?


Search traffic for ‘metaverse’ has dropped by 80% this last year, are we all just over it? And what does that mean for its future? 
 

Read the article

 

4. Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?


The new branding is a welcome contrast to the minimalist style that swept through the luxury fashion brands in the last few years.   
 

Read the article

 

5. AI-powered Bing Chat loses its mind when fed Ars Technica article


Over a million users signed up for the Chat GPT - Bing search engine in just 48 hours, however its ‘personality’ started to show after it was prompted beyond basic search… 
 

Read the article

 

6. OpenAI CEO Sam Altman said ChatGPT is 'cool,' but it's a 'horrible product'


Given its haphazard launch, the tool offers a somewhat unpredictable experience yet users across the world are loving it anyway. 
 

Read the article

 

7. In Defense of Chatbot Romance


Are we wrong to assume the worst of those ‘falling’ for AI chatbots? 
 

Read the article

 

8. Super Bowl 2023 commercials: Here are the winners and losers


Costing $7 million for the ad spot alone, nevermind the millions in production costs - the Superbowl was packed with celebrity appearances and cultural references. Did you have a fave? 
 

Read the article

 

9. Search upstart You.com is melding its AI chatbot with mini-apps


Rather than trying to answer every question itself—something AI can’t do reliably—YouChat hands some queries off to tiny apps that live inside search results.
 

Read the article

 

10. Five strategic prompts to consider in 2023


The YM strategy team reviewed, in hindsight, what they learned in 2022. Expect insightful digital considerations for brands, designers and marketing managers alike. 
 

Read the article

"Real change, enduring change, happens one step at a time"


— Ruth Bader Ginsburg

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