Your Majesty — 10 things

Scale, Sovereignty & the Vibes We Choose & SPECIAL INVITE!

October 16th· Issue #341
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👋 Hey ,
 
This week in 10 Things, we’re looking at how systems scale, who owns them, and what happens when AI starts to remix branding, communities, and even identity.


But before we dive in—we’ve got something special to share. 🥂


It's been a while since our last gathering, but now it's time again and we'd love to see ya'll in person. As we navigate this evolving landscape, we’ve collected a few insights we’re excited to exchange with you. 


So join us at Your Majesty’s Castle of Curiosity for an evening of ideas, creativity, and connection. 

👉 Request Invite

Hope to see you there,
Your Majesty

Our Program


  • Leadership in the Age of AI - AI tools are everywhere, so what does leadership look like when the ground keeps shifting? We will be exploring the skills that will matter more than ever.


  • The Brand Delta Analysis - Kasper shares his latest dive in the world of AI search and what it reveals about how machines perceive your brand. This will be a talk on brand narrative and how teams can reassert control in the age of algorithms.


  • AI in the Creative Process: Case Study - We open up the kitchen and share where AI created value, where it caused friction, and what it taught us in our most recent work.


  • Drinks & Conversation - Food, drinks, and good company to wrap up the evening

The details:


📅 Wednesday, October 29th, 2025 • 17:00–21:00

📍 Your Majesty — Koivistokade 78b, 1013 BB Amsterdam

👯‍♀️ Bring a guest if you like

🎥 Please note: the event will be photographed and may be filmed

👉 Request Invite

 

1. Kites, Craft & Collective Memory

 

Photographer Jack Kenyon explores how kite-making in the UK has become a form of generational storytelling - part ritual, part resistance, always beautiful.




Read more here

 

2. The S-Curve Is Coming for You

 

Concept Bureau breaks down what happens after the early hype fades, and why the messy middle of innovation is where the real shape of things takes form.
 

Learn more here

 

3. Can Europe Reclaim Its Digital Sovereignty?

 

Europe wants to shape tech on its own terms, but is it too late? A powerful essay on autonomy, regulation, and designing systems that reflect more than Silicon Valley’s values.


Learn more here

 

4. A24 Go Back to Analogue


In a refreshingly lo-fi move, A24 dropped a new analogue collection including photobooks and movie logs that invite fans to unplug, rewind, and reconnect with physical creativity.


Learn more here

 

5. Disney v. AI Mickey

 

After a creator used Character.AI to bring Disney characters to life in chatbots, the lawyers came calling. IP, identity, and imagination are officially colliding.
 

Learn more here

 

6. Stripe on Scaling Well

 

A beautifully designed essay from Stripe Press on what it really means to scale. from code to company to mindset.
 

Learn more here

 

7. Vibe Engineering Is the New UX

 

Simon Willison coins the term and explains the art of crafting interfaces that feel right - even when they’re built by machines.
 

Read more here

 

8. When a Brand Has No Design

 

What happens when identity is generated, iterated, and flattened by AI? Mitch James asks if brand is still brand when no one’s behind the curtain.

Read more here

 

9. Techno-Optimism vs. Fear, in One Scroll

 

A must-read, the Import AI newsletter takes a sharp look at the double-edged feeling that defines this moment: momentum meets anxiety.


Read more here

 

10. Calling All Creators

 

Meta just launched Instagram Rings designed to reward bold creativity and self-expression. The new award from Instagram is all about celebrating those not afraid to take creative chances.
 

Read more here

“Design is the silent ambassador of your brand.” 

— Paul Rand



10 Things is the only newsletter you need to get the best reads, listens, videos, and websites the internet offers. We share a rare blend of content related to strategy, design, technology, business, culture, and weird internet randomness every two weeks.
 
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