It’s been a big week of changes across the board. OpenAI launched new tools - from Sora 2 to instant checkout inside ChatGPT (yes, you can shop by prompt now) - and dropped its first-ever brand campaign with a surprisingly human touch. Meanwhile, Paris Fashion Week wrapped with a flurry of creative director debuts that might just mark the start of a new era in fashion.
Oh and happy Taylor Swift Day 🪩
Enjoy, Your Majesty
1. Sora 2 Is Here: Faster, Sharper, Weirder
OpenAI just dropped the next iteration of its video model. It’s smoother, better at storytelling, and leans into “imagination over realism.”
Your Majesty Design Director Joost Huver shares his framework to help designers level up their thinking and leadership. A must-read for all design leaders.
Retail is being reimagined - again. BoF looks at whether physical stores can still become cultural hangouts, or if the café/bookstore/gallery hybrid is already passé.
In this Delivered podcast, listen to our conversation with Jon Brady, a global leader in the fitness industry, to explore how to position your business for success.
OpenAI’s latest move could redefine online shopping: introducing instant checkout inside ChatGPT. It turns product discovery into purchase all in one prompt…
Young people are turning shopping social - with Whatsapp groups, Substack newsletters and private Instagram accounts becoming the in-the-know places to shop for the best items.
“I think the idea of reinvention has always been an essential part of my life.”
— Taylor Swift
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