From AI drugs to MoMA baguettes

January 23rd· Issue #347
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This week’s 10 Things sits somewhere between experimentation and intention. From weirder AI to designers unlearning habits and institutions rediscovering the human. A soft rebellion against optimisation at all costs.


Let’s get into it.


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1. AI, but on drugs

 

PHARMAICY treats AI like a chemistry set, using synthetic “drugs” to distort cognition. Creativity through controlled chaos.



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2. Commerce goes agentic

 

Google’s Universal Commerce Protocol suggests a future where shopping is seamless, invisible, and everywhere.
 

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3. Adobe’s crystal ball for 2026

 

Authenticity, experimentation and human nuance headline Adobe’s latest trends report. Less polish, more point of view.


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4. Unlearning as a creative act


Raissa Pardini argues that stepping away from AI isn’t about rejection. It’s about reclaiming intuition, messiness and doubt.


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5. Claude introduces Cowork

 

Anthropic’s Cowork reframes AI as a teammate, not a tool, handling files, tasks and workflows while you stay in charge.



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6. The rise of the creative generalist

 

As AI specialists multiply, broad thinkers gain value. The future belongs to creatives who can connect dots, not just optimise them.


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7. Wikipedia, human edition

 

On its 25th birthday, Wikipedia shifts the spotlight from platform to people, celebrating the volunteers behind the world’s shared knowledge.


 

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8. Groceries, but make it design

 

MoMA Mart turns everyday food into surreal design objects, proving culture can live in the bread aisle too.

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9. Dancing with the machine


Next-gen game designers aren’t fighting AI. They’re choreographing with it, redefining authorship in the process.


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10. CEO, the weird bits


From rollable screens to electric roller skis. CES 2026 reminds us that innovation still has room to be playful.


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