With the Olympic Games nearing their close, our attention turns to the essential element: style. This edition of 10 Things digs into the dynamic interplay between the physical objects we own and our digital existence. We examine how design continues to mediate between human instinct and machine performance, covering topics from the "cognitive debt" associated with agentic AI to the unexpectedly deep emotional resonance of a simple cardboard box.
Enjoy,
Your Majesty
1. Moncler Wins the Winter Style Games
The Italian outerwear giant teams up with artist Oskar Metsavaht to prove that the most stylish uniforms on the slopes belong to Team Brazil.
The new season of DELIVERED, our podcast produced in collaboration with Infinum, has begun. The first episode featured JesseFeister, Executive Director of the Webby’s, and focused on AI’s shake-up of the creative industry.
4. Why Packaging Is Design’s New Power Player No longer just functional, the box is now an emotional touchpoint and one of the most culturally revealing spaces in contemporary craft.
As agentic AI takes over the heavy lifting, a new challenge emerges: the mental cost of managing systems we no longer fully understand—or even care for.
6. Made Us Chuckle: Pizza Hut’s Vertical Pizza Box The Pizza Company’s latest campaign relies on a simple, gravity-defying visual hook to make us rethink a design we’ve taken for granted for decades.
The design-to-build workflow is officially breaking its linear chains, allowing creators to bounce between code and canvas, and back again, in real-time.
Although everyone in AI only seems to talk about billions, 1 million is still a lot of cabbage. Luma AI invites creatives to make the first Cannes Lion-winning AI Ad and win all that... cabbage.
10. Into Parrots? What About Trillions of Them? 🦜🦜🦜
You know what they say, 'a Stochastic Parrot on your shoulder is worth two in the bush?' Well, if there are parrots in the trillions, your brain turns to mush.
“It’s the feeling of being an eternal student that keeps this profession interesting.”
— Adrian Shaughnessy
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