Two things seem to be running simultaneously right now: everything is accelerating, and certain things are being looked at very slowly. Stanford confirms that generative AI has reached majority adoption faster than any technology in history — and Daniele Cavalli asks what cognitive capacities we might be quietly sacrificing in the bargain. The design calendar is at full capacity across three continents. Two remarkable films are worth your attention. Tata Ronkholz's photographs of Ruhr-region kiosks are finally getting their first major retrospective. And from our studio, a case study for a cheeky brand transformation that we’re proud of.
Enjoy,
Your Majesty
1. How to Protect Human Autonomy in an Age of AI
As AI reshapes daily thinking, philosopher Daniele Cavalli argues for protecting the cognitive capacities we never notice ourselves ceding.
Austrian Telco A1’s Tomato brand was built to compete on price — functional, cheap, and alas, forgettable as time passed. The brief: change all that. Our team’s case study for this complete brand transformation is live, showing how design strategy and a clear point of view can turn a budget brand into something that actually demands attention.
10. How creative rituals can help you break free from the idea echo chamber
Inspiration feels harder to find nowadays (except in this newsletter, of course). INT lays out some approaches for protecting the gray cells from sloppification.
“Technology is the answer, but what was the question?”
— Cedric Price —
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