Something interesting keeps happening: the machines built for one thing keep revealing themselves as exactly what was needed for something else. This issue has AI reading 2,000-year-old Roman scrolls and Midjourney pivoting from image generation to full-body ultrasound machines — while a developer turned Van Gogh's Starry Night into something you can play with your hands. Figma quietly collapsed the last remaining distance between 'design' and 'code', and Hato made Bao's new fast-food identity free for anyone to steal and remix. The tools are changing; the best minds are putting them to strange, specific, human uses.
Enjoy,
⚔️ Your Majesty
1. Bao’s BFF and Hato’s Open-Source Fast-Food Identity
Bao's fast-food spin-off BFF built its entire brand identity open-source, letting anyone steal, remix, and evolve it.
"The machine does not isolate man from the great problems of nature but plunges him more deeply into them."
— Antoine de Saint-Exupéry
10 Thingsis the only newsletter you need to get the best reads, listens, videos, and websites the internet offers. We share a rare blend of content related to strategy, design, technology, business, culture, and weird internet randomness every two weeks.
It’s brought to you by Your Majesty — Part of Infinum.
Do you have feedback on how to make this newsletter better?
Then hit reply and let us know. We read every email.