Brand Delta Analysis
— Understand how AI perceives your brand, and exactly what to do about it.
When AI answers, do you like what it says?
The interface of the internet has shifted. Your customers are asking questions to "Answer Engines" like ChatGPT and Perplexity. If your brand is misrepresented in their training data, you lose trust before you even know you’ve lost the customer.
We bridge the gap between your Brand Truth and the AI Reality.
Logic meets Magic
We combine the engineering precision of Infinum with the creative strategy of Your Majesty.
In our Brand Delta Analysis, we benchmark your brand across three pillars:
1. Presence
Visibility in zero-click search.
2. Perception
Sentiment and semantic accuracy.
3. Performance
Technical data readiness.
Outcome: Clarity
We provide the insight and tools you need to reclaim your digital footprint.
1. Stop the Hallucinations
Identify and correct the "facts" AI has invented about your business—before they become public truth.
2. Recover Lost Visibility Secure your place in the "zero-click" answers where your customers are actually looking.
3. Defend Your AuthorityClose the gap between your competitor's ranking and your brand's reality.
"We assumed our reputation as a world-class design institution would translate naturally to the AI era. The Brand Delta analysis proved otherwise. It revealed a critical gap: while our authority was undeniable (95%), our visibility was being undermined by outdated data. Your Majesty gave us the roadmap to fix it—moving us from being passively summarized to actively controlling our narrative."
— V&A Dundee
Tailored for every stage
The Roadmap
Turn insights into a 90-day plan.
- Everything in Diagnostic
- 2-Hour Strategy Workshop
- 90-Day Action Roadmap
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