01
Diagnostic
See how AI describes you today.
€495
Excl. VAT
- Brand Delta score
- Presence, Perception & Performance scorecards
- Hallucination Log
- Authority Map
- 5 fixes, ranked by impact
Brand Delta
Find out what AI tells your customers about you, and what to fix when it’s wrong.
Book a call
From €495 excl. VAT · Report in 5 working days
- 6 AI engines
- 50+ checks
- 3 scorecards
- Hallucination Log
- Authority Map
- 5 ranked fixes
When AI answers, do you like what it says?
Your customers ask ChatGPT and Gemini before they ever reach your site. The answer they get is pieced together from reviews, old press, forum threads and your competitors’ pages. Your own website is a small part of it.
When that answer is wrong, there’s no bounce rate to warn you. You just don’t get the call.
We call the gap between who you are and what AI says about you the Brand Delta. We measure it, show you where it comes from, and rank the fixes by impact.
50%
The drop in brands’ organic search traffic Gartner expects by 2028, as people switch to AI search.
44%
of AI search users call it their primary source of insight. Brand websites: 9%.
5–10%
In many cases, that’s how much of what AI search cites comes from a brand’s own sites.
What we measure
Does AI bring you up?
When someone asks about your category, are you in the answer? We look at which topics you own, where you’re missing, and which sources AI trusts when it talks about you.
Does it describe you the way you would?
Tone, positioning and sentiment, compared with your own brand story and with 3–5 competitors you pick.
Does it get the facts right?
Products, dates, numbers, people. Every claim is checked against your Brand Truth, and we check whether your site makes the right facts easy for AI to read.
Engines we test
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Copilot
What you get
Sample · master report for a cultural institutionReal figures, anonymised
72.9 / 100
One number to track over time. This institution scored as a leader: strong authority and near-perfect facts. Its gap is presence. AI knows it for its core subject, and little else.
PresenceFair
62.9%
Strong on its core subject and home region. Missing from travel and lifestyle titles.
PerceptionGood
68.0%
Mostly neutral tone. Its closest peer sits 19 points ahead.
PerformanceExcellent
95.7%
4.3% of claims were wrong, nearly all of them out-of-date numbers.
What AI said The facts Engine “Exceeded initial projections of annual visitors”The target was higher, and it was reached in 6 months. Claude · High “Generated an estimated £ million for the economy in its first year”An outdated first-year figure. The five-year impact is about 4 times higher. Claude · High 88 of 398 mentions come from high-authority sources.
- 01Correct the visitor and impact figures everywhere they appear
- 02Add venue schema: opening hours, tickets, exhibitions
- 03Give every exhibition its own Event schema
- 04Pitch exhibition previews to the two highest-authority titles
- 05Fill in the Google Business Profile and answer reviews
“We assumed our reputation as a world-class design institution would translate naturally to the AI era. The Brand Delta analysis proved otherwise. It revealed a critical gap: while our authority was undeniable (95%), our visibility was being undermined by outdated data. YM gave us the roadmap to fix it—moving us from being passively summarized to actively controlling our narrative.”
AI strategy work for
- INDITEX
- Dyson
- adidas
- Nike
- Armada Music
- Volkshotel
- Lief Amsterdam
- Accessiway
- A1
How it works
Intake call
We agree on the questions your customers actually ask, and the 3–5 competitors to compare you with. You’ll know on the call which package fits.
Brand Truth
A short questionnaire on who you are, who you sell to and what you want AI to get right. Share whatever you have, read-only and confidential. We work with what we get.
Analysis and report
We put your brand through 50+ checks across six AI engines and your own website, and compare every answer with your Brand Truth. Infinum’s engineers built and run the analysis. Our brand strategists turn it into fixes.
Re-test
Once you’ve made the changes, we run the same analysis again and show you what moved. Included from Before & After.
Packages
02Recommended
Before & After
Fix what we find, then prove it worked.
€795
Excl. VAT
- Everything in Diagnostic
- Follow-up call to walk through the fixes
- Re-test up to 6 months after you’ve made the changes
- Before and after scores, side by side
03
Roadmap
A plan for every fix, ready for your team.
€2,495
Excl. VAT
- Everything in Before & After
- A strategic roadmap covering every fix: what, who and when
- Delivered in a 90-minute session with our strategists
04
Transformation
We make the changes with you, and keep watching.
Custom
Scoped on a call
- Everything in Roadmap
- We implement the fixes with your team
- Ongoing monitoring across all six engines
- Content, structured data and PR that teach AI the facts
Every package starts with a 30-minute intake call, so we test the questions that matter to you.
Questions
How is this different from SEO?
SEO gets a page to rank in a list of links. AI assistants skip the list and write one answer, pulled from many sources. We look at what goes into that answer and whether it’s true. Good SEO helps, and some fixes overlap, like structured data. Most of the work is about facts and sources.
Which AI engines do you test?
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot.
What do you need from us?
Your Brand Truth: positioning, audiences, key facts and 3–5 competitors. Brand guidelines and press releases help. If you can’t share everything, that’s fine. We work with what we get.
Why a call for a €495 report?
The report is only as good as the questions we test. In 30 minutes we agree on those and on your competitors, so you get findings about your market and not a generic scan.
How does the re-test work?
Same questions, same engines, same competitors, run again once you’ve made the changes. Pick any moment up to 6 months after your first report. You get both scores side by side.
Can you fix what you find?
Yes. Your team can run the five fixes, the Roadmap gives you a plan for all of them, and in a Transformation we do the work together.
Book your Brand Delta
30 minutes to set it up. Your report lands 5 working days after the intake.
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