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FILA
A multi-award-winning campaign celebrating urban exploration.
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Challenge
FILA North America asked Your Majesty to design an immersive website that brought to life a new outdoor-inspired clothing collection. The EXPLORE collection is comprised of four fashion stories—canyon, woods, mountain, and elements.Solution
To echo the collection’s focus, we created a website that was minimal at first glance, and then progressively disclosed visual effects and animations as the visitor explored the site further.Outcome
A creative design and engaging user experience that resulted in a 36% click-through rate to FILA’s e-commerce and multiple awards including Awwwards Site of the Day, Mobile Excellence and Developer Excellence Award.- BRAND EXPRESSION
- Insights & Strategy
- Design
- Technology
- Delivery & Maintenance
Launching a new collection globally
With the rising demand for outdoor-inspired streetwear, FILA introduced EXPLORE—an outdoor clothing collection with design elements that paid homage to the brand’s mountaineering history.
Your Majesty worked with FILA North America to create a website that could translate the collection’s ethos digitally and effectively drive traffic to FILA’s e-commerce.
Design for immersion and exploration
The EXPLORE collection comprised of four fashion stories—canyon, woods, mountain, and elements. Each had its own immersive visual language that we brought to life through four corresponding visual effects.
To echo the collection’s focus, we created a website that was minimal at first glance, and then progressively disclosed visual effects and animations as the visitor explored the site further.
The Your Majesty team was passionate and prompt. They understood our goals for creative design and engaging user interaction while highlighting all aspects of the FILA Explore campaign.
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Maya Yearwood
Brand Manager, FILA North America
Outcomes
For more coverage, visit Communication Arts, Highsnobiety, Hypebeast, and Teen Vogue.
