Scrambled

Mixing the right ingredients for a food content brand ready to scale.

Background

Scrambled creates digital food content for clients who share its passion for food. To grow and scale, the team needed a new brand identity that would give them clarity on where Scrambled was heading next.

Challenge

How do you turn a team’s “Scramble it” ethos into an identity people recognise instantly? It had to reflect what everyone at Scrambled already lives by: open-minded, innovative, dedicated, and committed to making food an enjoyable experience.

Solution: The creator spirit, with a twist of fun

Three weeks of collaborative workshops, daily discussions and a peek in the (literal) kitchen showed us what sets Scrambled apart: curiosity, knowledge and a passion for end-to-end digital food solutions. The identity brings the energy of their studios and their “make it happen” spirit to life, building the kind of trust that keeps clients coming back.
  • Brand Identity
  • Brand Strategy
  • Research
  • Content Strategy
  • Art Direction
  • Brand Design
Scrambled brand system: logomark, wordmark, Simply Delicious typography, colour palette and a grid of brand guideline pages

Clear timelines were shared, a dedicated team was formed and off we went. Through a series of well prepared workshops and meetings it took them a good two months to deliver exactly what we needed, a new brand that perfectly matches our DNA and that lays a foundation for years to come.

Rob Viguurs
Scrambled business cards and letterhead, a tote bag with the S logomark, Instagram posts on phones and the Scrambled website

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