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Learning Center
Why we apply MACH Architecture to build future-proof digital experiences
Legacy platforms slow brands down. MACH architecture unlocks speed, flexibility, and scalability. Here’s why we apply it to build digital platforms that last.
Perspectives
— Insights, opinions, news, and experiments from our people, clients, and collaborators.
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PodcastThe future of UX design: Adapting to AI agents and beyond GUIs
Listen to our conversation with Constantine Gavrykov, Sr Director of Digital Products at Decathlon.
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NewsSkytree unveils new website to power the CO₂ transition
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PodcastWhy your next hire should be an AI agent
Listen to our interview with Ivan Burazin, CEO of Daytona AI.
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NewsYour Majesty Joins Digital Engineering Powerhouse Infinum
Amsterdam’s award-winning agency joins Infinum, forming a 400-person global team to craft exceptional digital experiences at scale.
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Insights & OpinionsThe Anatomy of Hype
Insights for individuals and organizations seeking to understand the dynamics of hype, make informed decisions amidst the frenzy, and harness its potential for positive change.
10 Things
Join 5000+ creatives, makers, and marketers who receive our beloved newsletter covering all things tech, design, and wonderful internet culture.
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Insights & OpinionsState of Digital in Fashion 2024
Insights for brands who aspire to be at the forefront of culture, connecting authentically with their customers and maximising the value of technology.
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Insights & OpinionsBuilding a brand for the future: Capturing modern spirituality to celebrate the unusual
Capturing modern spirituality and non-conformity to celebrate the unusual.
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Insights & OpinionsLuxury In The Digital Age
Challenges and the subsequent opportunities for luxury brands, scaling in the digital age.
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Insights & OpinionsApple Vision Pro Review: High Hopes & Mixed Feelings
Our first impressions of the tech giant’s latest bet: Spatial Computing.
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Insights & OpinionsHindsight is 2023
Five research-led strategic pointers for brand strategists, marketers and designers.
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Technology & InnovationGold Rush in the Uncanny Valley Part II: The Case for Creativity
An exploration into the evolving role of AI in art — challenges, curation and, discerning creativity.
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Trends & InsightsThe Humorous, Absurd, Plural, and Defiant Story of Generation Z
A narration of the many lessons we can learn from Gen Z—the people, not the consumers.
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Insights & OpinionsCompliance as a Catalyst for Brand Building
CSR reporting will be mandated in the EU, for brands it’s an opportunity to leap ahead.
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Fashion TechnologyThe State of Digital in Fashion 2023
Insights and trends to help brands navigate the ever-evolving digital landscape.
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e-commerceTrick 1: The Mysterious Hat of Algorithm
Is algorithmic commerce flattening culture and removing human agency?
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Tech & InnovationA Tale of Two Metaverses
A deep dive into the five entwined relationships embedded within the Metaverse.
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Insights & OpinionsHumans, machines, and characters: A not so modern love story
An exploration into our relationship with technology, its positive power and its potential to be abused.
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e-commerceTrick 5: The Vanishing Waste of eCommerce
How can we stop overconsumption if we’re not confronting our own waste?
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e-commerceTrick 4: The Next-Day Manifestation
An exploration into the pairing of manifesting ideology with labor-masking technology, like next-day delivery.
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e-commerceTrick 3: The Magician’s Assistant
Is the commerce ecosystem reducing creativity and community to pure monetization?
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e-commerceTrick 2: The Telepathic Trick of TeleCommerce
We investigate the financial rewards that come to those who broadcast, everything.
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Technology & InnovationGold Rush in the Uncanny Valley Part I: It’s time to take AI Art Seriously
Exploring the role of AI in art, it's evolution over the years and why now you should be taking it seriously.
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Technology & InnovationAI and Creativity: is it the future?
Here's how you and your team can get started with AI today.
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Insights & OpinionsFive Strategic Prompts for Brands & Designers
A recap of five strategic themes we garnered during our research effort for fashion-tech clients.
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Fashion TechFour considerations for creating better digital fashion experiences
Keep in mind these four things when designing digital experiences for real and virtual worlds.
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Tech & InnovationThe metaverse needs the gaming industry
Why the success of today’s "metaverse" platforms lies in the skills of the big game studios.
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Fashion TechnologyThe State of Digital Fashion 2022
We outline the opportunities, potential limitations, and considerations of digital fashion’s future.