Your Majesty

Welcoming three new knights

3 min read

Welcoming the latest members of our team with this short introduction...

Meet Ben Culpin — Senior Strategist

Our new Senior Strategist is Ben. Although originally from the UK Ben has been part of many different cultures from an early age, including New York, Barcelona, Paris, and Hong Kong - he’s now been living in Amsterdam for the last 14 years.

Professionally speaking Ben is a research-driven strategist with a clear creative capability, previously working for brands such as Emirates Airlines, Nike, Huawei, and Just Eat. Ben loves making sense of things, from lived experience, intimate dialogue, and a heart-felt perspective — and isn’t afraid to roll up his sleeves and be creative too. Ben is a self-confessed nerd and loves technology.

“My all-time favourite project was for Nike. As Saudi Arabia was opening up to tourism, I was asked to research youth sports culture for the brand. I had the most incredible experience interviewing and documenting the stories of athletes, everyday people and coaches. On top of that, I had the opportunity to participate in some once-in-a-lifetime activities - including a midnight full moon hike through the mountains.”

Ben brings a wealth of incredible experiences to the team including:

  • Insight Development — through research methodologies, to help inform brand communication and product strategy.

  • Innovative Thinking — including technology hacks and leveraging AI.

  • Holistic Brand Strategy — transforming brand narratives and positioning, facilitating cultural transformations, and reimagining brand identities to align with market shifts and preferences of “the people”.

  • Humility and Active Listening — to tackle new challenges and disciplines through fresh questions and his unique point of view.

When Ben isn’t strategising or transforming brands, he runs his own podcast, Dam Kind Conversations and produces short films. He has a keen interest in languages — “I’m supermarket fluent in Dutch and Portuguese”. Ben’s most recent creative accomplishment is designing and managing an entire home renovation.

Meet Katie Gill — Project Manager

Katie joins the team from Nottingham UK as a Project Manager with strong experience in busy London studios. She built up her skills in project management in the education sector after studying graphic design — she loves working in creative businesses.

Katie's passion is improving processes and collaborating with team members to get things done. She prides herself on being calm, and diplomatic and has meticulous attention to detail — nothing gets past her. Katie loves working on character-led branding projects and bringing them to life in the digital space — a perfect fit for the team here at Your Majesty.

Outside of PM-ing, you can find Katie enjoying cats, ceramics, playing football, and her most Dutch trait — dolloping mayonnaise on fries and beyond. She’s in her cycling era, enjoying long bike rides on the weekend, exploring and appreciating the flat and chilled countryside the Netherlands has to offer.

Meet Henry Ku — Project Manager

Henry joins as a Project Manager all the way from Australia, now living in the heart of Amsterdam. Henry has a background in managing digital and social projects for the likes of Cheil and Saatchi & Saatchi.

Henry brings composure and adaptability to the team — able to adjust and be flexible to meet evolving project demands and challenges. Thanks to his background in design, Henry is proficient in both project management systems, whilst also maintaining a keen eye for creative work — perfect for a role here at Your Majesty.

Outside of the office, Henry loves films, photography, sneakers and streetwear culture. Back at home, he played football for 10 years, and if you need a haircut, Henry’s self-taught barber skills will have you looking sharp. Fancy grabbing Henry something to drink? He’ll have a matcha.

Looking for your next career move?

Check out our career page for open positions.

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