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Insights & Opinions
The future of shopping is agentic
With Shopify and OpenAI bringing commerce into ChatGPT, discovery, decision, and purchase collapse into a single exchange of words.
Perspectives
— Insights, opinions, news, and experiments from our people, clients, and collaborators.
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Learning CenterThe Zest Framework: A cheat sheet for Creative Leadership
A practical lens built from the studio floor to help navigate the shift from designing to directing through four dimensions: Zing, Empathy, Stretch and Taste.
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Learning CenterWhy we apply MACH Architecture to build future-proof digital experiences
Legacy platforms slow brands down. MACH architecture unlocks speed, flexibility, and scalability. Here’s why we apply it to build digital platforms that last.
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PodcastThe future of UX design: Adapting to AI agents and beyond GUIs
Listen to our conversation with Constantine Gavrykov, Sr Director of Digital Products at Decathlon.
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NewsSkytree unveils new website to power the CO₂ transition
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PodcastWhy your next hire should be an AI agent
Listen to our interview with Ivan Burazin, CEO of Daytona AI.
10 Things
Join 5000+ creatives, makers, and marketers who receive our beloved newsletter covering all things tech, design, and wonderful internet culture.
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NewsYour Majesty Joins Digital Engineering Powerhouse Infinum
Amsterdam’s award-winning agency joins Infinum, forming a 400-person global team to craft exceptional digital experiences at scale.
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Insights & OpinionsThe Anatomy of Hype
Insights for individuals and organizations seeking to understand the dynamics of hype, make informed decisions amidst the frenzy, and harness its potential for positive change.
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Insights & OpinionsState of Digital in Fashion 2024
Insights for brands who aspire to be at the forefront of culture, connecting authentically with their customers and maximising the value of technology.
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Insights & OpinionsBuilding a brand for the future: Capturing modern spirituality to celebrate the unusual
Capturing modern spirituality and non-conformity to celebrate the unusual.
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Insights & OpinionsLuxury In The Digital Age
Challenges and the subsequent opportunities for luxury brands, scaling in the digital age.
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Insights & OpinionsApple Vision Pro Review: High Hopes & Mixed Feelings
Our first impressions of the tech giant’s latest bet: Spatial Computing.
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Insights & OpinionsHindsight is 2023
Five research-led strategic pointers for brand strategists, marketers and designers.
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Technology & InnovationGold Rush in the Uncanny Valley Part II: The Case for Creativity
An exploration into the evolving role of AI in art — challenges, curation and, discerning creativity.
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Trends & InsightsThe Humorous, Absurd, Plural, and Defiant Story of Generation Z
A narration of the many lessons we can learn from Gen Z—the people, not the consumers.
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Insights & OpinionsCompliance as a Catalyst for Brand Building
CSR reporting will be mandated in the EU, for brands it’s an opportunity to leap ahead.
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Fashion TechnologyThe State of Digital in Fashion 2023
Insights and trends to help brands navigate the ever-evolving digital landscape.
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e-commerceTrick 1: The Mysterious Hat of Algorithm
Is algorithmic commerce flattening culture and removing human agency?
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Tech & InnovationA Tale of Two Metaverses
A deep dive into the five entwined relationships embedded within the Metaverse.
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Insights & OpinionsHumans, machines, and characters: A not so modern love story
An exploration into our relationship with technology, its positive power and its potential to be abused.
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e-commerceTrick 5: The Vanishing Waste of eCommerce
How can we stop overconsumption if we’re not confronting our own waste?
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e-commerceTrick 4: The Next-Day Manifestation
An exploration into the pairing of manifesting ideology with labor-masking technology, like next-day delivery.
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e-commerceTrick 3: The Magician’s Assistant
Is the commerce ecosystem reducing creativity and community to pure monetization?
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e-commerceTrick 2: The Telepathic Trick of TeleCommerce
We investigate the financial rewards that come to those who broadcast, everything.
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Technology & InnovationGold Rush in the Uncanny Valley Part I: It’s time to take AI Art Seriously
Exploring the role of AI in art, it's evolution over the years and why now you should be taking it seriously.
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Technology & InnovationAI and Creativity: is it the future?
Here's how you and your team can get started with AI today.
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Insights & OpinionsFive Strategic Prompts for Brands & Designers
A recap of five strategic themes we garnered during our research effort for fashion-tech clients.
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Fashion TechFour considerations for creating better digital fashion experiences
Keep in mind these four things when designing digital experiences for real and virtual worlds.
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Tech & InnovationThe metaverse needs the gaming industry
Why the success of today’s "metaverse" platforms lies in the skills of the big game studios.
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Fashion TechnologyThe State of Digital Fashion 2022
We outline the opportunities, potential limitations, and considerations of digital fashion’s future.