Creating a generative art tool that fuels the creation of design inspiration.

Formica

Envisualizer · Website

Northlich invited Your Majesty to create an inspirational, interactive experience for surfacing provider Formica. Fusing form and function, the website provides designers with a fun and intuitive generative art tool that inspires them to explore and create beautiful, intricate patterns from the simplest of gestures.

Approach

Through iterative prototyping and testing, the Envisualizer was fine-tuned to champion unobtrusive, intuitive interactions, encouraging an explorative user experience. After the experience, users could export, share or browse their creations in a gallery, and even place orders for a physical sample of individual designs from Formica.

Changing perceptions

The Formica Envisualizer Beta launched at the HD Expo 2014 in Las Vegas, where it was received with great curiosity and excitement. The expandable platform, planned for future grow with added algorithms, brushes, tools and color palettes, helped ignite a powerful shift in Formica’s brand perception.

Services

Strategy
  • Product Strategy
  • Prototyping & Validation
Design
  • Art Direction
  • UI/UX Design
  • Visual Design
Technology
  • Front-end Development
  • Functional Prototyping
  • WebGL
Delivery
  • Launch