A brand platform helping 4,700 Netflix employees and partners tell the same story globally.


Brand Platform · Website

When Netflix went through an extensive rebrand, they needed a way to share their new identity and positioning to all their employees and partners across the globe.

Getting to the core

Everyone in the organization had their own view of what Netflix is. So to fix this, we facilitated a weeklong workshop with a variety of employees including the CEO, to align and gather insights.

I learned so much about our team during the workshop and realized where we are in fact aligned and where we need to focus our efforts.
Creative Director at Netflix

From prototype to experience

Out of unified end goals, prototyping, and continuous iteration, rose an engaging digital experience that tells the Netflix story through the lens of its original content and fans.

Building an easy-to-maintain global brand platform by minimizing the use of copy. Delivering the brand message contextually through original Netflix content.
Pulling in market specific social content and video from Netflix’s library to communicate brand values clearly.


  • A powerful tool that changes when Netflix content and culture changes.
  • Helping over 4,700 Netflix employees and partners tell their story.




  • Brand Strategy
  • Collaborative Working Sessions
  • Communications Strategy
  • Content Strategy
  • Creative Strategy
  • Interviews & User Testing
  • Launch Strategy
  • Prototyping & Validation
  • Technical Strategy
  • UX Strategy
  • Workshop & Facilitation
  • Art Direction
  • Creative Direction
  • Illustration
  • Motion Design
  • UI/UX Design
  • Visual Design
  • Back-end Development
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • Monitoring
  • Optimization
  • Quality Assurance