An out-of-body product launch experience to inspire 10 million Swedes about the limitless connectivity of the Internet.

Tele2

Inside a stranger’s mind · Campaign · Content · Website

For Tele2, a Swedish telecom company that provides phone and Internet services, the launch of their new product of 100GB over nine data cards needed to promote the limitless possibilities of the Internet. Your Majesty focused on a campaign that would transport the user out of their web browser and into the minds of 9 strangers.

Inside a stranger’s mind

Through the live broadcast of nine unique personalities, including Swedish actor Joel Kinnaman (The Killing, Robocop, Suicide Squad and House of Cards), you see what they see, hear what they hear, feel what they feel. The website became a first-person audiovisual portal for the audience, experiencing the person’s pulse, galvanic skin response, and emotional data.

Sweden meets the world

Broadcasting live in nine cities, five different countries during a two-month world tour, the Swedish population were reminded again and again of the limitless grasp of the Internet and what Tele2 could offer.

Milestones

Through integrated marketing we reached 32,500,000 globally in earned media and 100,000+ social media reactions.

Partners

Edelman Deportivo
Wolfmother Co.

Services

Strategy
  • Brand Strategy
  • Communications Strategy
  • Content Strategy
  • Creative Strategy
  • Launch Strategy
  • Product Strategy
  • Prototyping & Validation
  • Research
Design
  • Art Direction
  • Creative Direction
  • Sound Design
  • UI/UX Design
  • Visual Design
Technology
  • Back-end Development
  • Content Management System
  • eCommerce
  • Front-end Development
  • Functional Prototyping
  • Localization
  • WebGL
Delivery
  • Launch
  • Quality Assurance
Content
  • Live Action Direction
  • Live Action Production
  • Photography
  • Post Production
Experiential
  • Custom Hardware
  • Hardware Specification
  • Immersive Environment
  • Installation Prototyping
  • Interactive Environment
  • Video Installation