Your Majesty Co. Letter of Rejoice—Issue 4 (Q4 ‘23)
Dear valued clients, collaborators, alumni, and friends,
In this issue of Letter of Rejoice, we take a look back at the year that was 2023, share our most recent case studies and offer you exclusive new insights from our strategy team’s latest articles.
In “Luxury in the Digital Age”, our team analyzed the emerging challenges that luxury brands face as they take on new digital opportunities. In “Hindsight is 2023” we repeated our popular article from last year, sharing strategic prompts that we learned from mining insights across several industries.
We’re also proud to share the case studies behind our work with Azteco, ASA’s Next Voice, and the campaign for Netflix’s Squid Game: The Challenge.
Enjoy this issue and we wish you a wonderful start to 2024. If you have any feedback or questions, feel free to reach out.
Warm Regards, Georgios, Managing Partner
Insights & Opinions
Your Majesty’s 2023 In Review
Reflection & Highlights
Although 2023 was a challenging year for the team here at Your Majesty, it didn’t pass us by without some real highlights. Managing Director Georgios reflects in his latest article.
Hindsight is 2023: Brand Building…“On Second Thought"
Insights & Opinions
If there were one expression to capture the theme of last year's strategic insights, in the second edition of “Hindsight is…”, it would be “On second thought.” Our research findings challenge commonly accepted ideas and beliefs about branding, uncovering their counter-examples.
Will AI developments ever slow down? What do increased efficiencies in producing content mean for brands? What do consumers actually want? In the final 10 Things of 2023, we collated five of our predictions and five trend-based reports to give you an insight into 2024.
In this new article, the strategy team delve into the digital pitfalls luxury brands encounter today, and opportunities for each. Ideas to help them expand through digital innovation without diluting their esteemed heritage or the allure of exclusivity.
With the the Corporate Sustainability Reporting Directive (CSRD) soon requiring over 49,000 EU businesses to report on sustainability, Brands such as Apple, Polestar and Otrium are already setting themselves up for success. Through consumer-centric engaging, storytelling campaigns you can ensure this regulatory requirement works harmoniously with your brand.
With a 300% increase in YoY voucher sales, client Azteco is truly thriving. Learn more about the people, stories and elements we incorporated into this inspiring brand transformation in our latest case study.
Ahead of the launch of Squid Game: The Challenge, Your Majesty collaborated with BBH New York on an interactive microsite for the show’s campaign—“The Price of Morals”.
Next Voice Giving thousands of young people the tools to engage in social advocacy.
Case Study · Digital Products
Co-created with 60+ teen advisors nationwide and validated by thousands, ASA's Next Voice is an online tool empowering US teens to understand diverse perspectives, learn how to engage, and access tools for active social advocacy.
We send Letter of Rejoice quarterly with exclusive insights, opinions and news from our curious team. 10 Things is our bi-weekly newsletter in which our team curate 10 interesting, weird and wonderful articles from the internet. Expect innovation, tech, design and more every other Friday.
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