All Things — Every link, sorted by what it’s about.
Tagged: Campaigns
31 links tagged campaigns from 10 Things, our fortnightly pick of the best things online.
Uber Eats Turns Convenience Into a Feeling
Uber Eats built a whole brand platform, Phew, around the relief of not cooking tonight — grounded in research on why people still feel guilty paying for convenience.
lbbonline.comCampaignsWhy Brands Are Quietly Dropping Celebrities
Spotify built a campaign around an ordinary Geese fan instead of the band. Pepsi built one around Knicks fans instead of players — proof that in a fragmented culture, someone else's famous person means nothing to you.
Polaroid's Long Game
Patricia Varella on steering Polaroid's in-house creative team and the anti-AI camera campaign that caught fire.
IKEA Canada Builds 32 World Cup Flags from Homeware
IKEA Canada built 32 World Cup flags entirely from homeware — towels, plates and KALLAX shelves arranged flag-perfect.
dezeen.comCampaignsHow Freitag Keeps Its Cool
The Swiss brand made from truck tarps keeps creativity alive by refusing to plan its campaigns too far ahead.
itsnicethat.comCampaignsOatly Just Dutchified the Drive-Thru
Oatly's Amsterdam bike-thru swapped cars for cyclists. If you're in Amsterdam Noord, it’ll put a smirk on your face.
highsnobiety.comCampaignsAd of the issue: 'A Stupid, Useless Board'
HORNBACH’s latest ad is a twisted story of a man’s inner monologue about the endless possibilities that a wooden plank posseses.
'The Greatest Football Story Ever Told'
Chalamet, Messi, Bad Bunny, Bellingham, Yamal, Rodman — all in one film. Branded entertainment that transcends the category it belongs to.
Moncler Wins the Winter Style Games
The Italian outerwear giant teams up with artist Oskar Metsavaht to prove that the most stylish uniforms on the slopes belong to Team Brazil.
wallpaper.comCampaignsMade Us Chuckle: Pizza Hut’s Vertical Pizza Box
The Pizza Company’s latest campaign relies on a simple, gravity-defying visual hook to make us rethink a design we’ve taken for granted for decades.
creativeboom.comCampaignsMcDonald’s AI Christmas Ad Backlash
When automation meets sentimentality, things can go wrong fast. A case study in why taste, timing, and tone still matter.
ChatGPT’s Brand Era
OpenAI’s first major marketing campaign is out - and it’s softer, more cinematic, and surprisingly human. A tone shift for the biggest brand in tech?
Music Campaigns Are Becoming Multiverses
From merch to visuals to social rollouts, music’s best campaigns now feel like immersive alternate realities. Beyoncé, A24, and SZA are writing the playbook.
Poster Power for the 2026 Winter Olympics
The official art posters for Milano-Cortina 2026 just dropped and they’re stunning. Playful, gritty, poetic and definitely worth hanging on your wall.
Nike’s New Era of Fearless Football
With bold visuals and a ‘Scary Good’ spirit, Nike Football’s new brand identity is a love letter to risk, flair, and play without limits.
The New Blueprint for Political Design?
Zohran Mamdani’s NYC mayoral merch doesn’t look like politics, it looks like something you’d line up for at Supreme. Here’s why it worked.
TOO BUSY Foundation
Human trafficking is everywhere, thriving in silence. Our mission is to break that silence—to expose the darkness and amplify the voices that have been hidden for too long. This is a sanctuary for truth, a space to reveal what has remained hidden in our culture.
weare.toobusy.foundationCampaignsHow Lego creates meaningful brand experiences
Creative Review speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease.
creativereview.co.ukCampaignsIs it even a city?
An anti-advertising style tourism advert lays out all of Oslo’s “red flags” with a grumpy local and a dry sense of humour.
thedrum.comCampaignsAll the Grand Prix winners at Cannes Lions 2024
The results are in – find out who won what at the indsutry's coveted awards.
The creation of Toys"R"Us and Geoffrey the Giraffe
OpenAI’s Sora brings to life characters, mascots and the Toys“R”Us dream in this AI gen short film.
Samsung has a brilliant response to Apple’s hated ‘Crush’ ad
Apple's latest advert was unusually divisive with in it's depiction of the arts being crushed. Samsung are hot on its tails with this beautiful response.
fastcompany.comCampaignsCoke’s logo is iconic. The brand just demolished it in a new ad
Here’s what you can do in a brand campaign when your brand is THAT well known.
The world’s greatest icons are on Airbnb
The latest release offers you the chance to stay in locations and have experiences that you’ve only ever dreamed of – literal, one-in-a-lifetime opportunities.
airbnb.comCampaignsEveryone has a price
We're excited to see the launch of our campaign microsite in collaboration with our friends at BBH NY. Inline with the drop of Netflix's Squid Game Challenge, test your moral limits with an interactive game and explore how you answers compare to others.
Can Dove boost representation in the gaming world?
The Unilever-owned brand has teamed up with Open Source Afro Hair Library on over a dozen Black hair textures and styles.
Social commerce: 3 crucial steps to succeed with shopping ads
Social platforms are hubs for communication, community building, and entertainment. Here’s how brands can engage and get in on the action.
Airbnb CMO on ditching performance marketing for big, bold brand campaigns
Post-COVID, the next iteration of Airbnb is focused on driving brand value over performance marketing, and the results so far are a success.
The most impactful Pride Month 2023 campaigns
Changing your logo to a rainbow version just isn’t enough, here are some brands that are getting it right.
adage.comCampaignsSuper Bowl 2023 commercials: Here are the winners and losers
Costing $7 million for the ad spot alone, nevermind the millions in production costs - the Superbowl was packed with celebrity appearances and cultural references. Did you have a fave?
What is Snapchat for? A new brand campaign answers this all important question
Complete with AR integration, ‘Wait’ll You See This’ is meant to spark conversations around the ‘best known, least understood’ social app.
