All Things — Every link, sorted by what it’s about.
Tagged: Identity & rebrands
35 links tagged identity & rebrands from 10 Things, our fortnightly pick of the best things online.
Tomato Goes From Cheap Telco to Challenger Brand
We took A1's budget telco Tomato and gave it a whole new brand people actually notice — proof a low-cost provider doesn't have to look or feel cheap. (Yes, this one's ours. We're allowed to say so once in a while.)
Granola Ditches the Polished AI Look for a Founder's Handwriting
Our favorite app of the year is also one we wish we did the branding for - Hats off to Ragged Edge for making a distinct and rich new identity for Granola.
creativeboom.comIdentity & rebrandsThe Quiet Craft Behind Instagram's First Redesign in a Decade
A rare look at the process behind Instagram's new wordmark and type system, and why a decade-old logo finally had to go.
Tam Festival's illustrated identity
Two illustrators gave Florence's first indie publishing fair an identity built from Etruscan letterforms and doodled type.
Surrey Street's 750-year rebrand
Art students and Bob Design gave a 750-year-old London market a new type system pulled from its own old signage.
Ronnie Scott’s New Identity Does a Typographic Dance
Dan Cottrell’s new identity for Ronnie Scott’s treats type, image and colour like a jazz performance — always in motion.
Bao’s BFF and Hato’s Open-Source Fast-Food Identity
Bao's fast-food spin-off BFF built its entire brand identity open-source, letting anyone steal, remix, and evolve it.
itsnicethat.comIdentity & rebrandsTomato’ Brand Transformation
Austrian Telco A1’s Tomato brand was built to compete on price — functional, cheap, and alas, forgettable as time passed. The brief: change all that. Our team’s case study for this complete brand transformation is live, showing how design strategy and a clear point of view can turn a budget brand into something that actually demands attention.
What AI and a Design Studio Made Together
YOYOYO is a hypothetical brand built from a collaboration between Google DeepMind and Porto Rocha. Part product, part provocation — it asks what happens when AI and creative vision share the brief.
Unf*cking the Telco Industry
A snippet of our latest work with Tomato, where we helped a Croatian telco brand find its soul through a bold, transformative identity.
LA28 Is Blooming
The new LA Olympics branding embraces a modular, ever-changing floral aesthetic that feels vibrantly human and alive.
Accessiway: Fresh from the Studio
We just released our brand transformation for Accessiway, proving that human-centric design can turn a technical requirement into a magnetic brand experience.
The Aesthetics of AI
A sharp look at the visual identities defining the next generation of tech giants and the trends shaping how we "see" intelligence.
Why “One Source of Truth” Is a Lie
This article unpacks why brand identity can’t (and shouldn’t) be frozen in a single deck. The best brands are coherent, not static.
When a Brand Has No Design
What happens when identity is generated, iterated, and flattened by AI? Mitch James asks if brand is still brand when no one’s behind the curtain.
The Visual Culture of Women’s Sport
Following the success of the Lionesses at the Women’s Euros, the creative industry is finally treating women’s sport as a rich & complex culture worth showing up for.
Nike’s New Era of Fearless Football
With bold visuals and a ‘Scary Good’ spirit, Nike Football’s new brand identity is a love letter to risk, flair, and play without limits.
The New Blueprint for Political Design?
Zohran Mamdani’s NYC mayoral merch doesn’t look like politics, it looks like something you’d line up for at Supreme. Here’s why it worked.
Cash App Brand Guidelines
Cash App, a brand that thrives on the tension between structuring order and explosive freedom.
design.cash.appIdentity & rebrandsJaguar's vow to 'Copy Nothing'
You will have seen their new concept car '00' and their new logo, now you can learn about the 'Copy Nothing' philosophy that triggered both.
designboom.comIdentity & rebrandsIn defence of generative AI
Some of the creative community were outraged at Pentagram's decision to use generative AI to design a government website. Pentagram partner Paula Scher explains why.
Elizabeth Goodspeed on untangling credit in design
As Athletic Greens’ meteoric rise shows, a brand’s success often depends on its identity system. But who gets recognition for the work when multiple studios shape a brand over time?
Bitter aftertaste: the fraught world of branding cultural food products
Advocating for a more respectful, nuanced approach when branding foods (non-western other otherwise) that honours the origins and traditions of cultural food products.
Crucible unveils lab-grown identity by Madalena Studio
Growing a new logo from bacteria – an unusual combination of science and creativity results in "totally unpretentious artistry".
Inside the tradition-bucking branding of the Paris 2024 Olympics
And then feel free to add a short Shifting the perception from ‘old-school’ Paris and making the Olympics the most inclusive ever.
fastcompany.comIdentity & rebrandsOlympic Museum unveils a versatile rebrand
A digital-ready identity helping the Switzerland-based museum connect and interact with people all over the world.
Best Olympic Brands
As the global sporting event nears, this piece explores some of the Olympics’ most iconic branding over the years.
pangrampangram.comIdentity & rebrandsYour Majesty: about branding and uniting the curious
A behind the scenes look into our brand refresh. We talk with Dutch Digital Design about our purpose, culture, and about the importance of branding.
Coke’s logo is iconic. The brand just demolished it in a new ad
Here’s what you can do in a brand campaign when your brand is THAT well known.
Pentagram’s Reddit refresh aims to unite cohesion and “creative spirit”
The brand refresh, which includes a custom font and streamlined colour palette, also saw the transformation of its central mascot, Snoo, into 3D for the first time–aiming to make the mascot “as iconic as Super Mario”.
Designers react to Twitter’s ‘X’ rebrand
“Pure comic book,” “empty” and “an HR nightmare” - industry experts give their honest POV on Elon’s latest, and boldest move at Twitter.
Your.Online: Fusing together a web of possibilities
We partnered with this pioneering tech company, to deliver a complete brand transformation.
Bold. Positive. Invigorating.
A new look for the sneaker community SoleSavy - we redefined their brand positioning and identity to help unite their ever-growing community.
Pepsi has a new logo
A punchy redesign gives Pepsi the look of “a bold and confident brand” - something that the recent logo just wasn’t offering.
Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?
The new branding is a welcome contrast to the minimalist style that swept through the luxury fashion brands in the last few years.
