Identity & rebrands
42 links tagged identity & rebrands from 10 Things, our fortnightly pick of the best things online.
Browse by topic42 links
Apple Music's New Look
Its Nice That's behind the scenes on the carefully orchestrated Apple Music rebrand.
itsnicethat.com · #367
A Typeface for Arsenal
David Rudnick and Johnnie Campbell on Rocastle, the typeface they made for Arsenal.
itsnicethat.com · #366
A Play Café Brand Built Like a Game
Mestiza built a Mexico City play café brand like a game, pitching its geometry at both kids and adults.
itsnicethat.com · #365
ITV's New Look, by Studio Kiln
ITV's first big rebrand since ITVX, with Studio Kiln simplifying the system and pushing Spark Yellow forward.
creativeboom.com · #365
An Identity That Speaks in Sign Language
Templo builds DeafCity Hub's identity out of British Sign Language, creative code, and gestural motion capture.
itsnicethat.com · #365
An Olive Oil Brand With Nerve
Derek&Eric skip the Tuscan clichés for Drzzl, an olive oil brand carrying real colour and a bit of nerve.
creativeboom.com · #365
Tomato Goes From Cheap Telco to Challenger Brand
We took A1's budget telco Tomato and gave it a whole new brand people actually notice — proof a low-cost provider doesn't have to look or feel cheap. (Yes, this one's ours. We're allowed to say so once in a while.)
Your Majesty · #364
Granola Ditches the Polished AI Look for a Founder's Handwriting
Our favorite app of the year is also one we wish we did the branding for - Hats off to Ragged Edge for making a distinct and rich new identity for Granola.
creativeboom.com · #362
The Quiet Craft Behind Instagram's First Redesign in a Decade
A rare look at the process behind Instagram's new wordmark and type system, and why a decade-old logo finally had to go.
itsnicethat.com · #362
Tam Festival's illustrated identity
Two illustrators gave Florence's first indie publishing fair an identity built from Etruscan letterforms and doodled type.
itsnicethat.com · #360
Surrey Street's 750-year rebrand
Art students and Bob Design gave a 750-year-old London market a new type system pulled from its own old signage.
itsnicethat.com · #360
Ronnie Scott’s New Identity Does a Typographic Dance
Dan Cottrell’s new identity for Ronnie Scott’s treats type, image and colour like a jazz performance — always in motion.
itsnicethat.com · #359
Bao’s BFF and Hato’s Open-Source Fast-Food Identity
Bao's fast-food spin-off BFF built its entire brand identity open-source, letting anyone steal, remix, and evolve it.
itsnicethat.com · #358
Tomato’ Brand Transformation
Austrian Telco A1’s Tomato brand was built to compete on price — functional, cheap, and alas, forgettable as time passed. The brief: change all that. Our team’s case study for this complete brand transformation is live, showing how design strategy and a clear point of view can turn a budget brand into something that actually demands attention.
infinum.com · #355
What AI and a Design Studio Made Together
YOYOYO is a hypothetical brand built from a collaboration between Google DeepMind and Porto Rocha. Part product, part provocation — it asks what happens when AI and creative vision share the brief.
yoyoyo.ai · #354
Unf*cking the Telco Industry
A snippet of our latest work with Tomato, where we helped a Croatian telco brand find its soul through a bold, transformative identity.
linkedin.com · #353
LA28 Is Blooming
The new LA Olympics branding embraces a modular, ever-changing floral aesthetic that feels vibrantly human and alive.
creativebloq.com · #352
Accessiway: Fresh from the Studio
We just released our brand transformation for Accessiway, proving that human-centric design can turn a technical requirement into a magnetic brand experience.
Your Majesty · #351
The Aesthetics of AI
A sharp look at the visual identities defining the next generation of tech giants and the trends shaping how we "see" intelligence.
acolorbright.com · #349
Why “One Source of Truth” Is a Lie
This article unpacks why brand identity can’t (and shouldn’t) be frozen in a single deck. The best brands are coherent, not static.
offbrandkoto.substack.com · #342
When a Brand Has No Design
What happens when identity is generated, iterated, and flattened by AI? Mitch James asks if brand is still brand when no one’s behind the curtain.
medium.com · #341
The Visual Culture of Women’s Sport
Following the success of the Lionesses at the Women’s Euros, the creative industry is finally treating women’s sport as a rich & complex culture worth showing up for.
itsnicethat.com · #336
Nike’s New Era of Fearless Football
With bold visuals and a ‘Scary Good’ spirit, Nike Football’s new brand identity is a love letter to risk, flair, and play without limits.
about.nike.com · #334
The New Blueprint for Political Design?
Zohran Mamdani’s NYC mayoral merch doesn’t look like politics, it looks like something you’d line up for at Supreme. Here’s why it worked.
gq.com · #333
Cash App Brand Guidelines
Cash App, a brand that thrives on the tension between structuring order and explosive freedom.
design.cash.app · #326
Jaguar's vow to 'Copy Nothing'
You will have seen their new concept car '00' and their new logo, now you can learn about the 'Copy Nothing' philosophy that triggered both.
designboom.com · #320
In defence of generative AI
Some of the creative community were outraged at Pentagram's decision to use generative AI to design a government website. Pentagram partner Paula Scher explains why.
fastcompany.com · #320
Elizabeth Goodspeed on untangling credit in design
As Athletic Greens’ meteoric rise shows, a brand’s success often depends on its identity system. But who gets recognition for the work when multiple studios shape a brand over time?
itsnicethat.com · #319
Bitter aftertaste: the fraught world of branding cultural food products
Advocating for a more respectful, nuanced approach when branding foods (non-western other otherwise) that honours the origins and traditions of cultural food products.
itsnicethat.com · #314
Crucible unveils lab-grown identity by Madalena Studio
Growing a new logo from bacteria – an unusual combination of science and creativity results in "totally unpretentious artistry".
creativeboom.com · #312
Inside the tradition-bucking branding of the Paris 2024 Olympics
And then feel free to add a short Shifting the perception from ‘old-school’ Paris and making the Olympics the most inclusive ever.
fastcompany.com · #310
Olympic Museum unveils a versatile rebrand
A digital-ready identity helping the Switzerland-based museum connect and interact with people all over the world.
creativereview.co.uk · #310
Best Olympic Brands
As the global sporting event nears, this piece explores some of the Olympics’ most iconic branding over the years.
pangrampangram.com · #307
Your Majesty: about branding and uniting the curious
A behind the scenes look into our brand refresh. We talk with Dutch Digital Design about our purpose, culture, and about the importance of branding.
dutchdigital.design · #305
Coke’s logo is iconic. The brand just demolished it in a new ad
Here’s what you can do in a brand campaign when your brand is THAT well known.
fastcompany.com · #304
Pentagram’s Reddit refresh aims to unite cohesion and “creative spirit”
The brand refresh, which includes a custom font and streamlined colour palette, also saw the transformation of its central mascot, Snoo, into 3D for the first time–aiming to make the mascot “as iconic as Super Mario”.
designweek.co.uk · #295
Designers react to Twitter’s ‘X’ rebrand
“Pure comic book,” “empty” and “an HR nightmare” - industry experts give their honest POV on Elon’s latest, and boldest move at Twitter.
thedrum.com · #286
Your.Online: Fusing together a web of possibilities
We partnered with this pioneering tech company, to deliver a complete brand transformation.
Your Majesty · #283
Bold. Positive. Invigorating.
A new look for the sneaker community SoleSavy - we redefined their brand positioning and identity to help unite their ever-growing community.
Your Majesty · #281
Pepsi has a new logo
A punchy redesign gives Pepsi the look of “a bold and confident brand” - something that the recent logo just wasn’t offering.
edition.cnn.com · #278
Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?
The new branding is a welcome contrast to the minimalist style that swept through the luxury fashion brands in the last few years.
creativereview.co.uk · #275
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