Agency partner for the number one FPV racing league in the world.

Drone Racing League

Digital Flagship · Branding · Website

When the founders of DRL asked us to create the brand identity and website for their new drone racing concept, they had us at “drone” and “racing”.

It was something we had to be a part of.

Process

The creation of a new brand identity established the foundation for a module-based website that could scale with the rapid growth of the company — allowing the content team to quickly pivot; create, update, and delete modules or entire pages with minimal effort.

Today we work as a nimble web team that iterates on design and features as new business requirements and opportunities arise.

Since they officially launched in early 2016 DRL has grown from being a few guys with a passion into a multinational racing circus with millions of fans and official races all over the world. As their partner we continue to support them throughout their journey.

Services

Strategy
  • Brand Strategy
  • Collaborative Working Sessions
  • Content Strategy
  • Experience Mapping
  • Interviews & User Testing
  • Prototyping & Validation
  • Research
  • UX Strategy
  • Workshop & Facilitation
Design
  • Art Direction
  • Brand Design
  • Creative Direction
  • UI/UX Design
  • Visual Design
Technology
  • Back-end Development
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • WebGL
Delivery
  • Analytics & Insights
  • Integration Support
  • Launch
  • Monitoring
  • Optimization
  • Quality Assurance
  • Staff Training & Support